Help & Docs · Add your brand and sources · Your accounts and competitors

Add your brand and sources

Your accounts and competitors

You get the accounts that matter on your Canvas, so the AI learns your voice and finds the viral ideas around you.

  • 4 min
  • Any paid plan

Why add accounts

Your own account teaches the AI your voice, topics and products. Competitors and inspiration accounts show what is working for others.

Start small: your account plus a few close rivals. A brand that answers your customers’ questions beats a huge account in another niche.

Pick a role

  • Your account: a brand you own. Its posts shape your brand profile.
  • Competitor: a rival you compare with. Strong posts are ideas to study, not proof of why people bought.
  • Inspiration: an account whose stories, visuals or formats you like. It can be from any market. Its style never replaces your brand.
One stack holds all your accounts. Each card shows its role.

Add an account

  1. Right-click empty Canvas space, or press A, and choose Sources → Account. The Add something to learn from tile in an empty Sources lane works too.

  2. Choose a role: Your account, Competitor or Inspiration.

  3. Enter the @handle or profile link, and pick the Platform: Instagram, TikTok, YouTube or X. For YouTube, use a link with the @handle.

  4. Select Add to canvas. On a paid plan this checks the account once, and the button shows the price first, such as “Add to canvas · 1 credit”.

  5. Open the card any time. Use Check now to check it again, or Repeat to set a schedule.

Adding accounts needs Starter or Growth. On Starter, accounts are checked when you ask. On Growth, they can be checked on a schedule. Only public profiles are checked. Not every past post is collected.

Competitors

Add rivals you already know as Competitor. You can also change the role of an account you added.

  1. To add one, follow Add an account and pick Competitor.

  2. To change a role, open the card and set Use as. The next check uses the new role.

  3. Keep Include comments on to see what their audience says.

With comments on, a competitor card shows Comments: positive, neutral and negative.

Check your brand profile

Your own account card has a Brand profile. It sums up your tone, likely audience and themes, with the day it was made.

Something wrong? Fix it before you make content. Check your brand profile shows how.

More accounts

Growth ($199/month) includes two accounts. Each extra account is $99/month and adds 1,000 credits, or use a token pack. Extra accounts renew monthly.

10 to 20 accounts on one Growth plan is upcoming.*

* Upcoming. Not available yet.