Industry Guides
Content Strategy by Industry
Industry-specific content strategies for short-form video. Each guide covers platform recommendations, trending formats, example hooks, and production workflows tailored to your industry.
Short-Form Video for Fitness & Wellness Brands: What Actually Earns Reach in 2026
Named fitness-brand playbook for 2026: Gymshark, Alo Yoga, Peloton, Whoop, AllTrails, with verbatim founder quotes, the content engines that scaled, and the production discipline behind every winning fitness Reel.
Short-Form Video for Beauty and Skincare Brands: What Actually Earns Reach in 2026
Named beauty and skincare playbook for 2026: Rare Beauty, Rhode, Charlotte Tilbury, Drunk Elephant, The Ordinary, Tatcha, with verbatim founder quotes, hook reads, and the production stack DTC beauty operators are running.
Real Estate Video Strategy: Formats and Metrics
Short-form video strategy for real-estate with industry-specific content formats, platform recommendations, and the production techniques that resonate with this vertical's audience.
Short-Form Video for Restaurants & Hospitality: What Actually Drives Traffic in 2026
Named restaurant playbook for 2026: Erewhon, Crumbl, Joe & The Juice, Sweetgreen, Wingstop, with verbatim founder quotes, the content engines behind every viral menu item, and the production discipline that scales.
Short-Form Video for DTC Brands: What Actually Sells in 2026
Named-brand DTC playbook for 2026: Liquid Death, Olipop, Pop Mart, Glossier, Ridge, Allbirds, with verbatim CMO quotes, frame-by-frame hook reads, and the production stack DTC operators are actually running.
Coaching Social Video Strategy: Formats and Trust
Short-form video for coaches and consultants: myth-buster framing, client transformation stories, and the trust a stranger needs before booking a call.
Education Social Video Strategy: Formats and Proof
Short-form video for education and course brands: one-minute lessons, common-mistake corrections, and formats that prove teaching quality before enrolment.
Short-Form Video for SaaS & B2B: What Actually Earns Reach in 2026
Named SaaS-brand playbook for 2026: Cluely, Ramp, Notion, Vercel, Loom, with verbatim founder quotes, post metadata, and the production model B2B brands are actually running on TikTok and Reels.
Healthcare Social Video Strategy: Safe Formats
Short-form video for clinics, telehealth teams, and specialists: myth-versus-fact formats, day-in-the-life practitioner clips, and patient-safe boundaries.
Short-Form Video for Fashion Brands: What Actually Earns Reach in 2026
Named fashion-brand playbook for 2026: the runway-to-TikTok mechanics behind Miu Miu, Jacquemus, Marc Jacobs Heaven, Diesel, and Aritzia, with cited industry reporting and the production stack apparel brands are running.
Home Services Video Strategy: Formats and Proof
Short-form video for home service businesses: satisfying transformations, DIY-versus-call-a-pro judgement calls, and the proof a local buyer wants.
Law Firm Social Video Strategy: Formats and Limits
Short-form video for law firms: know-your-rights explainers and legal myth-busting that build authority without crossing into client-specific advice.
Short-Form Video for Automotive Brands: What Actually Earns Reach in 2026
Named automotive playbook for 2026: Rivian, Polestar, Ford F-150, Jeep, Indian Motorcycle, Porsche, Tesla, with verbatim founder and executive quotes, hook reads, and the production stack auto brands are running.
Short-Form Video for Pet Brands: What Actually Earns Reach in 2026
Named pet-brand playbook for 2026: Bark, The Farmer's Dog, Chewy, Fable, Wild One, with verbatim founder and CMO quotes, hook reads, and the production stack pet DTC operators are running.
Short-Form Video for Travel Brands: What Actually Books Trips in 2026
Named travel-brand playbook for 2026: Airbnb Icons, Hopper, Marriott Bonvoy, Going, Hostelworld, Selina, with verbatim founder and CMO quotes, hook reads, and the production stack travel operators are running.
Finance Social Video Strategy: Formats and Limits
Short-form video for finance and fintech: money-math breakdowns, myth versus reality, and how to be concrete about numbers without implying advice.
Food Social Video Strategy: Formats and Metrics
Short-form video strategy for food with industry-specific content formats, platform recommendations, and the production techniques that resonate with this vertical's audience.
Dental Practice Video Strategy: Formats and Limits
Short-form video for dental and healthcare practices: smile transformations, procedure explainers, and myth-busting that stays inside patient-safe claims.
Home Decor Social Video Strategy: Formats and Metrics
Short-form video for home decor and interior design: room makeover timelapses, sourcing reveals, and the before-after pacing the format lives on.
Wellness Social Video Strategy: Formats and Limits
Short-form video for wellness and mental-health brands: quick-reset formats, practitioner credibility, and claims that stay on the safe side of the line.