Role Profiles
Working Descriptions of Social Media and Content Roles
Each profile is a reported, journalism-grade working description of the role: real operator schedules, named comp ranges, and the structural trade-offs that people inside the role actually publish about in interviews, podcasts, and industry reports.
Agency Social Media Manager
Agency-side social media management in 2026: real operator schedules, named comp ranges, and the multi-client trade-offs nobody publishes.
UGC Content Creator
A working description of the UGC content creator job in 2026. Named operator pricing, real weekly cadence, and the usage-rights math nobody publishes.
Personal Brand Builder
What a personal brand builder actually does in 2026, with operator examples from Justin Welsh, Sahil Bloom, Nicolas Cole, and others.
DTC Brand Founder
What a DTC brand founder actually does in 2026, with operator examples from Liquid Death, Olipop, Brez, Snaxshot, and Gumroad.
Head of Content
What a head of content actually does in 2026, with operator examples from Rachel Karten, Lia Haberman, Andrea Hernandez, and Amanda Natividad.
Content Marketing Manager
What a content marketing manager actually does in 2026, with operator examples from Natividad, Kao, Wallace, Bosoni, Schneider, and Simmonds.
Solo Founder Marketer
What a solo founder marketer actually does in 2026, with operator examples from Justin Welsh, Sahil Bloom, Nicolas Cole, and Dickie Bush.
Community Manager
What a community manager actually does in 2026, with operator examples from David Spinks, Erica Kuhl, Brian Oblinger, and Rosie Sherry.
Email Marketing Manager
What an email marketing manager actually does in 2026, with operator examples from Val Geisler, Joanna Wiebe, Ann Handley, and Tracey Wallace.
Video Content Strategist
What a video content strategist actually does in 2026, with operator examples from Paddy Galloway, Colin and Samir, Ali Abdaal, and Thomas Frank.
B2B SaaS Marketing Lead
What a B2B SaaS marketing lead actually does in 2026, with operator examples from Dunford, Kramer, Flanagan, Natividad, Kao, and Welsh.