Role profiles

What does the job really involve?

See the responsibilities, schedules and trade-offs behind each role, with accounts from people doing the work.

Find it, remake it, post it.

Superdirector finds viral ideas for your brand, remakes them with AI as carousels and posts, fills your calendar for the month and posts it for you. Plans from $29/mo. Free to set up.

See the walkthrough

Question hook

Five-slide list

Mirror talk

Choose your starting point

Running the brand yourself.

See how founders fit content around everything else they own.

Read the profile 02

Managing several clients.

See how agency managers plan and deliver across accounts.

Read the profile 03

Leading a content team.

See what the role owns and where the time goes.

Read the profile

Browse all role profiles

Explore guides by topic.

Social media and content roles11

Agency Social Media Manager
UGC Content Creator
Personal Brand Builder
DTC Brand Founder
Head of Content
Content Marketing Manager
Solo Founder Marketer
Community Manager
Email Marketing Manager
Video Content Strategist
B2B SaaS Marketing Lead