Plan and post
Publishing
Publishing posts your finished carousels to Instagram and your posts to X, so your calendar goes out on time. You stay the publisher: nothing posts until you approve it or turn on Auto-post.
- 4 min
- Growth plan
What it posts
- Carousels from Create carousel, to Instagram.
- Single posts from Create post, to X.
- Video scripts are for filming, so they are not posted. Reports go out by Email.
Add Publishing and connect your account
Right-click empty Canvas space (or press A) and choose the Publishing card.
Select Add Publishing to Canvas. The panel opens. Nothing posts.
On Setup, under Posts from, use Add a card to post from to pick one. Then Save. Several cards can feed one Publishing. Saving does not post anything.
Under Account, check it is your account. If it says Not connected, select Connect, sign in, and come back. Instagram needs a Business or Creator account.
Faster way: drag from a carousel or post card’s output dot to Publishing. Or right-click the card and choose Post to @brand…. It asks Post these carousels to @brand? and says each one waits for your OK. Choose Post to @brand. If you have more than one account, the menu says Publish automatically… and you pick one. If a card can’t connect, it says why, for example “Video scripts are filmed, not posted”.
Approve a post
Queue lists your posts by day. Each shows one state: Waits for your OK (amber), Scheduled, Posting, Posted, Didn’t post (red) or Not confirmed.
Select a post. Check the caption and the slide order. To change the words, open ⋯ → Edit caption.
No time yet? Choose Change time and pick one. A post without a time never goes out by itself.
Select Approve for the time shown. The sheet Approve this post? shows the real post and the price, for example “Posts to @brand Thu 9 AM. 5 credits, only once live.” Approve it there.
- The sheet also offers Change time and, for an undated draft, Keep without a date.
- If the review found a problem, the sheet says The review asked for changes. You can still Approve anyway, except on an account’s first post.
- Your first posts show Posting in 9:59 with Cancel. You have ten minutes to change your mind.
- Pause posting at the top holds every post until you choose Resume. It shows once a post is approved or Auto-post is on.
Let it post by itself
Once your first post is live, you can turn on Auto-post. Finished posts on your calendar then go out at their time without asking.
On Setup, turn on Post without asking.
Read the count and price, then confirm Turn on Auto-post for @brand? with Turn on.
- Posts made in chat are included.
- Removing the last card turns Auto-post off: “Auto-post is now off. New posts will wait for your OK.”
- Turning it off works at once. Posts that have not gone out yet stop.
Check it went out
A Posted row shows the day and a link to the live post. Scheduled, Posting and Not confirmed do not mean it is live yet. For Not confirmed, choose Check status. It never sends a post twice.
Credits are used only once a post is live. A post that did not go out says Nothing was charged. Use Try again, or ⋯ → I’ll post it myself. To take a post down, use Remove from X, or on Instagram Open post ↗, delete it there, then choose I deleted it.
When a post needs you
Posting questions arrive in the bell under Needs you. Each is one sentence with one button.
- “Approve ‘Spring sale’ for Tue 9 AM on @brand?” → Approve opens the preview, or Change time.
- “Instagram needs you to sign in again” → Reconnect.
- “‘Spring sale’ didn’t post: Instagram asked us to slow down. Nothing was charged.” → Fix.