Learn from any video
See a video you admire? Paste its link in the chat and your Director watches it for you — then hands back a breakdown of exactly how it works. Most breakdowns finish in a minute or two.
Paste a link, that’s it
- Copy the video’s link (on Instagram or TikTok: Share, then Copy link).
- Paste it into the message box. You can add a question too, like "why does this work?"
- Press Send.
A watch card appears in the chat. It says Watching, with a progress bar that fills like the video is playing.
A few things to know:
- It works with public Instagram Reels and TikTok videos. Private or deleted videos can’t be watched.
- Watching a new video spends 1 credit. If the video has been analyzed before, the breakdown comes back almost instantly.
What the breakdown covers
The breakdown reads like director’s notes, in plain words:
- Hook — the first seconds that stop the scroll, and the trick they use to do it.
- Story beats — the segments of the video, in order: what each one does and when it happens.
- Shots — every camera view: how it’s framed, where the camera sits, and how it moves.
Together they answer the real question: not just "what is this video," but "how would I make one like it."
While it works
Most videos finish in under two minutes. You don’t have to watch the bar fill — keep chatting, ask for ideas, or start something else. The card updates on its own.
- If the card says Queued, the analysis hit a temporary snag and is waiting to try again on its own.
- If something goes wrong, the card tells you what happened and shows a Retry button. If a link keeps failing, see When something looks stuck.
Where the breakdown is saved
When it’s done, the watch card flips to Watched. Click it to open the full breakdown.
The video also gets a durable spot on your shelf: an Analyzed video card appears in the Results tab (the work tabs on the right side of your dashboard). It stays there, so you can come back to it days later. More on the shelf in Save and reuse references.
Use it: "make me a version of this"
The breakdown isn’t homework — it’s raw material. Once the card says Watched, just ask:
- "Make me a version of this for my brand."
- "Steal this hook, but make it about our new menu."
In a later conversation, paste the same link again — because it’s already been analyzed, the breakdown comes straight back — then say what you want in plain words, like "Use this as the hook." From there, Turn an idea into a script shows the whole journey.