Meet your Director

The left side of your dashboard is a conversation. Type what you want the way you’d ask a teammate:

• "Find me five ideas about morning routines."
• "How did this week go?"
• "Turn this into a script."

The message box itself gives you a hint: "Describe a story, or type @ to attach an inspiration…" — typing @ lets you pull a saved reference or another brand into your request. Answers come back as cards in the chat: an Inspiration card for ideas, a Performance card for your numbers, a Brand DNA card for your brand summary.

There are no special commands to memorize. Whatever you want next — even mid-project — just type it: "Turn this into a script."

The right side of your dashboard holds the work tabs. As your Director produces things, each one gets a home:

• Script Editor — your script, ready to read and edit.
• Storyboard — your shots as pictures.
• Production Plan — the shoot-ready brief.
• Results — references and videos you’ve saved.
• Details — the summary of the current project.

Tabs appear as their work exists — a brand-new thread shows only a Tutorial tab until there’s something to show.

In the top bar, your brand’s profile pill has an Overview button. Click it and a panel opens with three cards:

• Account — your follower and engagement trends, with Followers and Engagement views, plus your Brand DNA.
• Content Calendar — what’s planned for the week.
• Strategy — competitor signals and what changed around your niche.

This is your check-in screen. Open it Monday morning, read it in a minute, close it. The full guide is Track your account’s performance.

Every conversation with your Director is a thread, and each thread keeps its own work tabs. Keep one project per thread — one thread for this week’s script, another for competitor research — and nothing gets tangled.

Click the thread name in the top bar to open the Threads list, jump between conversations, or click New thread to start fresh.