Set up your first brand

1. On the setup screen, choose Instagram or TikTok.
2. Type your handle or paste your profile link into the field — either form works, like instagram.com/creator or @handle.
3. Click Let my agent learn my brand.

No account yet, or just exploring? Below the field you can pick a ready sample brand and try everything risk-free.

Now your Director reads your recent public posts — your topics, your voice, your formats, and how people reacted to each post. The scan usually takes a minute or two, and you watch it happen: progress text streams in as it works.

The walkthrough moves through four short steps, shown as tabs: Brand DNA, Accounts, Inspiration, and Calendar. When a step finishes, click Next step to continue. After the last step, the button changes to Plan my first viral video — click it to pick a plan and start producing your first video.

No public posts? You can still build a Brand DNA from your website.

1. Check This is a private or new account.
2. A new field appears. Enter your website or blog address, like brand.com or blog URL.
3. Click Let my agent learn my brand.

Your Director reads your site’s public text instead of your posts. The result is the same kind of Brand DNA — it just starts from your words rather than your videos.

During the scan, the Accounts step fills in with accounts like yours — creators who share your audience and format, each with a one-line reason it matches. Skim them while you wait. These become your first pool of inspiration, and your Director keeps learning from them after setup ends.

That’s it — your Director knows your brand. When you reach the dashboard, you’ll find:

• A Brand DNA card describing your voice, topics, and audience.
• A first set of content ideas scored against your brand.
• A draft first-week calendar to react to.

If the scan seems to run much longer than a couple of minutes, see When something looks stuck. To understand what was just built, read Your Brand DNA.