Add and switch between brands

When you add a brand, your Director studies that account on its own: its Brand DNA, its numbers, its competitors, and its ideas. Nothing mixes. A script you write for one brand never borrows the voice of another. Your conversations are separated too — each brand keeps its own list of threads.

1. Open your dashboard.
2. Find the row of brand photos in the top bar.
3. Click the + button at the end of the row.
4. Pick Instagram or TikTok.
5. Type the account’s username — or paste its profile link — into the Username or URL field.
6. Click Start tracking.

You’ll see "Tracking @handle…" for a few seconds while Superdirector fetches the profile and its first insights. Then it drops you straight into the new brand’s Overview. The deeper brand scan keeps running in the background — you can start chatting right away.

1. Look at the row of brand photos in the top bar.
2. Click the photo of the brand you want.

That’s the whole switch. The chat, the threads, and the Overview button now belong to the brand you picked. Click a different photo any time to jump back.

The $29 plan includes 2 tracked profiles. The free tier and the trial include 1. You can check your count any time: click your account icon in the top-right corner and look at the Tracked profiles row.

If you try to add a brand past your limit, a Profile limit reached message appears. It tells you how many tracked profiles your plan includes and offers two ways forward.

1. Click Add tracked profile to add one more seat to your plan — the button shows the monthly price for the extra seat.
2. Or remove a brand you no longer manage, then add the new one.

You can pull any brand into a request without switching to it.

1. Click into the message box.
2. Type @ followed by the account’s username.
3. Pick the account from the list that pops up. If it isn’t in the list yet, choose Analyze @handle and your Director looks it up for you.
4. Finish your message and send it.

This works for things like "write a hook in the style of @theirbrand" or "compare my engagement to @competitor."