Jim McAndrew | Headshot Photographer

Hook Archetypes

• Visual surprise or rapid montage
• Curiosity-driven personal anecdote
• Immediate context setting

Narrative Arcs

• Problem-solution-proof structure
• Setup-build-reveal sequence
• Personal story with reflective takeaway

Tension Curves

• Gradual build to a visual reveal
• Rhythmic pacing to maintain engagement
• Humorous twist or punchline

Resolution Patterns

• Direct CTA or final advice
• Tangible object reveal
• Reflective summary statement

Beat Structures

• Hook, context, reveal, CTA
• Problem, proof, conclusion
• Montage, repeat, loop

Dialogue Patterns

• Conversational, unscripted delivery
• Direct address to camera
• Minimalist, music-driven storytelling

Pacing Rules

• Rapid-fire cuts for energy
• Slow, deliberate editing for authenticity
• Sync cuts to music beat

CTA Patterns

• Encouraging viewer participation
• Humorous closing advice
• Fade to black sign-off

Framing Patterns

• Medium close-up for intimacy
• Wide shots for environmental context
• Close-ups for detail reveals

Camera Movement

• Static shots for stability
• Handheld for vlog authenticity
• Pan shots for environmental reveal

Transitions

• Rapid-fire jump cuts
• 3D cube visual effects
• Direct cuts to new angles

Sequencing

• Intercutting detail shots with narrative
• Looping sequences for watch time
• Montage of personality/versatility

Location Patterns

• Studio environment for professionalism
• Natural settings for vlog authenticity

Blocking Patterns

• Direct eye contact with lens
• Action-oriented movement in frame

Audio Patterns

• Natural sound for realism
• Music-driven pacing without dialogue
• Voice-focused audio clarity

Editing System

Rhythmic, beat-synced editing