This video will completely change how you see Instagram so be sure to watch until the end… A lot of people are confused about what works on Instagram right now because for YEARS “experts” told you things like: • Don’t post anything personal • Only share 1 Story a day • Keep it polished And honestly? That advice sucked the human out of social media. But here’s the shift I noticed over a year ago…and even big brands caught on 👀 The accounts growing the fastest right now aren’t acting like brands anymore. Because the best marketing doesn’t feel like marketing. It feels like belonging. And when people feel like they know you, they don’t just watch your content. They follow. They comment. They share. They stick around. AND more importantly…they come back for more!! If you want your content to connect more deeply, try these small shifts: ✔ Use more “I” and “me” in your hooks so it feels personal ✔ Be a little less polished and a lot more YOU ✔ Talk like you’re speaking to a friend, not a customer If you want help creating content that connects, comment METHOD and I’ll send you my free training + content idea spreadsheet that’s helped thousands of creators and business owners grow 4x faster. And if this made you rethink how you show up on Instagram, follow for tips working right NOW and send to a friend who needs the reminder. And if you need help, comment below. I got you, friend.

Want to always have B-roll for your Reels ready to go? Here’s how I batch a bunch of clips in one chill afternoon. And I will use these clips for months! (Fun fact, some of the B-roll you’ve seen me use is from a year ago). Trust me…you’ll thank yourself. BONUS TIP: Grab a friend to do this with and make a shot list that makes sense for your business and scenarios you find yourself in so your B-roll aligns with what you do and you’re in your element. And to help you out, here’s my standard shot list: - Working on the couch - Making coffee - Creating on my phone - Walking (feet & overhead shot) - Wide shot eating, drinking, typing - Mid shot of eating, drinking typing - Detailed shot of computer/phone/food - Driving - Full body shot/fit check/mirror selfie Save this for later and share with your content creation buddy and get ready to press record! You’ve got this 💪 #instagramforbusiness #instagramtipsandtricks #contentcreationtips #contentcreatorlife #contentcreatortips #contentstrategytips #contentstrategist #reelideas

@shannonmckinstrie • instagram

Just doing life together and cheering each other on in the process.

@shannonmckinstrie • instagram

I get this question ALL the time, so let’s fix it real quick 🎶 If you don’t have access to certain songs on Instagram it’s usually because of your business category. I showed this at a retreat this weekend and watched a room full of people’s minds explode 🤯 so I figured I should share it here too. Here’s how to fix it ⤵️ 1️⃣ Go to your profile and tap Edit Profile 2️⃣ Change your category to Entrepreneur or Personal Blog 3️⃣ Under “Display on Profile” toggle it OFF if you don’t want it shown in your bio And just like that you’ll get alllll the music back. 🎶 SIDE NOTE: Yes, this is allowed and OBVIOUSLY there’s always exceptions like you run an Instagram for a large brand or company who’s legal team says no 🤷🏻‍♀️ But for most of us small business owners, this is the hack that brings more life to our content. So here’s the short, simple version of Instagram’s official rules when using copyrighted music: 📄 Keep clips short (don’t make a 90-second Reel with music…aim for about 10–20 seconds) 📄 The video should be the focus, not the music. The music is background, not the main character. 📄 You can’t run ads or boost a Reel that uses copyrighted music. That’s it. So if you want access to all the good songs for your Reels and Stories, now you know what to do 😉 Save this so you don’t forget, send it to a friend who’s missing their music library, and follow @shannonmckinstrie for IG tips based on what’s working right now. #instagramtips #reelstips #instagramtipsandtricks #contentcreatortips

@shannonmckinstrie • instagram

Want to always have B-roll for your Reels ready to go? Prop your phone up and press record! I will use clips from this for months! (Fun fact, some of the B-roll you’ve seen me use is from a year ago). Trust me…you’ll thank yourself. And to help you out, here’s my standard shot list when I intentionally shoot B-roll: - Working on the couch - Making coffee - Creating on my phone - Walking (feet & overhead shot) - Wide shot eating, drinking, typing - Mid shot of eating, drinking typing - Detailed shot of computer/phone/food - Driving - Full body shot/fit check/mirror selfie Save this for later and share with your content creation buddy and get ready to press record! You’ve got this 💪 #instagramforbusiness #instagramtipsandtricks #contentcreationtips #contentcreatorlife #contentcreatortips

@shannonmckinstrie • instagram