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It’ll make your friend’s day ❤️ I can promise you that.
INSTAGRAM@shannonmckinstrie

It’ll make your friend’s day ❤️ I can promise you that.

  • Uses a static, calm visual to contrast with the thoughtful text
  • Leverages the 'cozy' aesthetic to build trust
  • Text overlay is the primary driver of value
curiositycasual vlogslow deliberateMusic-Driven#contentcreationtips#smallbusinessmarketing
Hook
8/10
Viral
7/10
Views171.3K
Likes6.6K
Analysis

Execution Elements

Visual Style

casual vlog

natural

Audio Design

emotional

none

The Hook

curiosity

Addresses a relatable social dilemma

Setting

coffee shop

laptop, iced coffee, straw

Structure Analysis

1 SHOTS
01

Message

Delivers a supportive, encouraging message about small business support through text overlay.

00:00 - 00:041 SHOT
Shot 1 frame 1
100:00
medium close-upeye-levelstatic

Establishes a relatable, calm atmosphere to deliver the supportive message.

Camera

static

Action

Subject sits at a table with a laptop, sips iced coffee, and looks directly into the camera while text overlay appears.

Audio

Music track plays throughout, no spoken dialogue

Creator Anatomy

Explore the creator page behind this analysis.

Shannon McKinstrie | Social Media Strategist & Marketer

Shannon McKinstrie | Social Media Strategist & Marketer

@shannonmckinstrie on instagram • 338.9K followers

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Want to always have B-roll for your Reels ready to go? Here’s how I batch a bunch of clips in one chill afternoon.

And I will use these clips for months! (Fun fact, some of the B-roll you’ve seen me use is from a year ago).

Trust me…you’ll thank yourself.

BONUS TIP: Grab a friend to do this with and make a shot list that makes sense for your business and scenarios you find yourself in so your B-roll aligns with what you do and you’re in your element.

And to help you out, here’s my standard shot list:

- Working on the couch
- Making coffee
- Creating on my phone
- Walking (feet & overhead shot)
- Wide shot eating, drinking, typing
- Mid shot of eating, drinking typing
- Detailed shot of computer/phone/food
- Driving
- Full body shot/fit check/mirror selfie

Save this for later and share with your content creation buddy and get ready to press record! You’ve got this 💪

#instagramforbusiness #instagramtipsandtricks #contentcreationtips #contentcreatorlife #contentcreatortips #contentstrategytips #contentstrategist #reelideas

Want to always have B-roll for your Reels ready to go? Here’s how I batch a bunch of clips in one chill afternoon. And I will use these clips for months! (Fun fact, some of the B-roll you’ve seen me use is from a year ago). Trust me…you’ll thank yourself. BONUS TIP: Grab a friend to do this with and make a shot list that makes sense for your business and scenarios you find yourself in so your B-roll aligns with what you do and you’re in your element. And to help you out, here’s my standard shot list: - Working on the couch - Making coffee - Creating on my phone - Walking (feet & overhead shot) - Wide shot eating, drinking, typing - Mid shot of eating, drinking typing - Detailed shot of computer/phone/food - Driving - Full body shot/fit check/mirror selfie Save this for later and share with your content creation buddy and get ready to press record! You’ve got this 💪 #instagramforbusiness #instagramtipsandtricks #contentcreationtips #contentcreatorlife #contentcreatortips #contentstrategytips #contentstrategist #reelideas

@shannonmckinstrie • instagram

Just doing life together and cheering each other on in the process.

Just doing life together and cheering each other on in the process.

@shannonmckinstrie • instagram

I get this question ALL the time, so let’s fix it real quick 🎶 

If you don’t have access to certain songs on Instagram it’s usually because of your business category.

I showed this at a retreat this weekend and watched a room full of people’s minds explode 🤯 so I figured I should share it here too.

Here’s how to fix it ⤵️

1️⃣ Go to your profile and tap Edit Profile
2️⃣ Change your category to Entrepreneur or Personal Blog
3️⃣ Under “Display on Profile” toggle it OFF if you don’t want it shown in your bio

And just like that you’ll get alllll the music back. 🎶

SIDE NOTE: Yes, this is allowed and OBVIOUSLY there’s always exceptions like you run an Instagram for a large brand or company who’s legal team says no 🤷🏻‍♀️ But for most of us small business owners, this is the hack that brings more life to our content.

So here’s the short, simple version of Instagram’s official rules when using copyrighted music:

📄 Keep clips short (don’t make a 90-second Reel with music…aim for about 10–20 seconds)

📄 The video should be the focus, not the music. The music is background, not the main character.

📄 You can’t run ads or boost a Reel that uses copyrighted music.

That’s it.

So if you want access to all the good songs for your Reels and Stories, now you know what to do 😉

Save this so you don’t forget, send it to a friend who’s missing their music library, and follow @shannonmckinstrie for IG tips based on what’s working right now.

#instagramtips #reelstips #instagramtipsandtricks #contentcreatortips

I get this question ALL the time, so let’s fix it real quick 🎶 If you don’t have access to certain songs on Instagram it’s usually because of your business category. I showed this at a retreat this weekend and watched a room full of people’s minds explode 🤯 so I figured I should share it here too. Here’s how to fix it ⤵️ 1️⃣ Go to your profile and tap Edit Profile 2️⃣ Change your category to Entrepreneur or Personal Blog 3️⃣ Under “Display on Profile” toggle it OFF if you don’t want it shown in your bio And just like that you’ll get alllll the music back. 🎶 SIDE NOTE: Yes, this is allowed and OBVIOUSLY there’s always exceptions like you run an Instagram for a large brand or company who’s legal team says no 🤷🏻‍♀️ But for most of us small business owners, this is the hack that brings more life to our content. So here’s the short, simple version of Instagram’s official rules when using copyrighted music: 📄 Keep clips short (don’t make a 90-second Reel with music…aim for about 10–20 seconds) 📄 The video should be the focus, not the music. The music is background, not the main character. 📄 You can’t run ads or boost a Reel that uses copyrighted music. That’s it. So if you want access to all the good songs for your Reels and Stories, now you know what to do 😉 Save this so you don’t forget, send it to a friend who’s missing their music library, and follow @shannonmckinstrie for IG tips based on what’s working right now. #instagramtips #reelstips #instagramtipsandtricks #contentcreatortips

@shannonmckinstrie • instagram

Want to always have B-roll for your Reels ready to go? Prop your phone up and press record!

I will use clips from this for months! (Fun fact, some of the B-roll you’ve seen me use is from a year ago).

Trust me…you’ll thank yourself.

And to help you out, here’s my standard shot list when I intentionally shoot B-roll:

- Working on the couch
- Making coffee
- Creating on my phone
- Walking (feet & overhead shot)
- Wide shot eating, drinking, typing
- Mid shot of eating, drinking typing
- Detailed shot of computer/phone/food
- Driving
- Full body shot/fit check/mirror selfie

Save this for later and share with your content creation buddy and get ready to press record! You’ve got this 💪

#instagramforbusiness #instagramtipsandtricks #contentcreationtips #contentcreatorlife #contentcreatortips

Want to always have B-roll for your Reels ready to go? Prop your phone up and press record! I will use clips from this for months! (Fun fact, some of the B-roll you’ve seen me use is from a year ago). Trust me…you’ll thank yourself. And to help you out, here’s my standard shot list when I intentionally shoot B-roll: - Working on the couch - Making coffee - Creating on my phone - Walking (feet & overhead shot) - Wide shot eating, drinking, typing - Mid shot of eating, drinking typing - Detailed shot of computer/phone/food - Driving - Full body shot/fit check/mirror selfie Save this for later and share with your content creation buddy and get ready to press record! You’ve got this 💪 #instagramforbusiness #instagramtipsandtricks #contentcreationtips #contentcreatorlife #contentcreatortips

@shannonmckinstrie • instagram

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