Original blank worksheet · one report · one brand-market decision

Known versus unknown audience geography

Keep the report’s own metric, window, scope, visible rows and comparable total together. Do not assign unseen rows to a country.

Read the full guide

Private working copy. This static page does not save or submit your entries. Put the permissioned report and sensitive creator details in your authorized campaign record; use a reference here. The CSV has headings only. A calculation requires a total and rows with the same metric, unit, dates, scope and filters.

Download blank CSV headings Open the known-versus-unknown map

1. Pin the report and the brand question

Report ID or private reference

Platform

Exact report title or view

Exact metric name and unit

Selected date range and time zone

Content scope

Filters or breakdowns

Report captured at and supplied by

Brand’s declared campaign markets

Metric-specific question or predeclared criterion

2. Record the comparable total and coverage

Total value, if reported

Total and row comparability

Report note, crop or coverage limitation

3. Transcribe only the visible country rows

One row per country exactly as displayed. The blank CSV uses the same report ID on each visible-country row. Do not invent a row for the unlisted countries. On a narrow screen, scroll this table horizontally.

Visible rows from this report only
Row	Country label as shown	Value in report metric	Compared with declared markets
1	Visible country 1	Value 1	Classification 1
2	Visible country 2	Value 2	Classification 2
3	Visible country 3	Value 3	Classification 3
4	Visible country 4	Value 4	Classification 4

4. Keep observed and unresolved amounts separate

Visible brand-market amount

Visible other-market amount

Sum of all visible comparable rows

Unlisted or unresolved remainder

In-market range for this metric, if calculable

Rounding or aggregation qualification

5. Make the bounded decision

What this report resolves

Reviewer and date

Client-ready conclusion with metric and scope

Smallest next evidence request and owner

Original Superdirector editorial worksheet. This blank card is not a platform export, country heatmap, creator score, buyer forecast or real campaign record. See the full article for the official YouTube definitions and limitations.