@slatesocialmgmt Instagram Video Analysis: us 🤝 | Superdirector

us 🤝 slaying a content shoot

with how many shoots I’ve got under my belt (behind & in front of the camera 🫡) I have them down to a scienceeeee

because I want to make sure we get as MUCH content as possible but also that the client feels comfortable + confident 🤍🤍

INSTAGRAM@slatesocialmgmt

us 🤝 slaying a content shoot with how many shoots I’ve got under my belt (behind & in front of the camera 🫡) I have them down to a scienceeeee because I want to make sure we get as MUCH content as possible but also that the client feels comfortable + confident 🤍🤍

Show, don't just tell, your process.
Use screen recordings to build authority and trust.
Fast cuts keep retention high throughout the video.

problem-solutionhandheld rawfast cuts#socialmediamanager#denversocialmediamanager

Hook

7/10

Viral

6/10

Views4.8K

Likes249

Analysis

Execution Elements

Visual Style

handheld raw

natural

Audio Design

energy driver

transitions

The Hook

problem-solution

Addresses a common pain point (content planning)

Setting

home interior, studio

laptop, camera, candles, wine glass, wagon

Structure Analysis

26 SHOTS

01

Hook

Establishes the value proposition of efficient content planning.

00:00 - 00:046 SHOTS

Shot 1 frame 1

100:00

wide shoteye-leveltracking

Establishes the location and context of the shoot.

Camera

tracking subject walking

Action

Subject walks toward a house carrying equipment.

Audio

Music starts, VO begins.

hard-cut

Shot 2 frame 1

200:01

medium shoteye-levelstatic

Shows the active shooting process.

Camera

static

Action

Subject photographs a book on a bed.

Audio

VO continues.

hard-cut

Shot 3 frame 1

300:01

medium shoteye-levelstatic

Shows the planning phase.

Camera

static

Action

Two subjects working on laptops.

Audio

VO continues.

hard-cut

Shot 4 frame 1

400:01

close-upeye-levelstatic

Shows visual inspiration/planning.

Camera

static

Action

Screen recording of Pinterest board.

Audio

VO continues.

hard-cut

Shot 5 frame 1

500:02

medium shoteye-levelstatic

Shows attention to detail.

Camera

static

Action

Subject photographing candles on a table.

Audio

VO continues.

hard-cut

Shot 6 frame 1

600:03

medium shoteye-levelstatic

Shows variety of shooting locations.

Camera

static

Action

Subject photographing a book in a bathroom.

Audio

VO continues.

02

Problem

Introduces the brand and the service offering.

00:04 - 00:133 SHOTS

Shot 7 frame 1

700:04

wide shoteye-levelstatic

Introduces the team.

Camera

static

Action

Three women posing in a studio.

Audio

VO continues.

hard-cut

Shot 8 frame 1

800:05

medium shoteye-levelhandheld

Shows BTS of studio shoot.

Camera

panning

Action

Selfie video of subject in studio.

Audio

VO continues.

hard-cut

Shot 9 frame 1

900:07

medium shoteye-levelstatic

Shows the planning process.

Camera

static

Action

Subjects working on laptops.

Audio

VO continues.

03

Solution

Demonstrates the 'science' behind their process using BTS and planning footage.

00:13 - 00:4414 SHOTS

Shot 10 frame 1

1000:13

wide shoteye-levelstatic

Shows studio environment.

Camera

static

Action

Subjects in studio.

Audio

VO continues.

hard-cut

Shot 11 frame 1

1100:14

medium shoteye-levelstatic

Shows personal style.

Camera

static

Action

Mirror selfie.

Audio

VO continues.

hard-cut

Shot 12 frame 1

1200:15

close-upeye-levelstatic

Shows professional equipment.

Camera

static

Action

Camera screen showing subject.

Audio

VO continues.

hard-cut

Shot 13 frame 1

1300:16

wide shoteye-levelstatic

Shows location variety.

Camera

static

Action

Subjects in a field.

Audio

VO continues.

hard-cut

Shot 14 frame 1

1400:17

medium shoteye-levelstatic

Shows location variety.

Camera

static

Action

Subject in bathroom.

Audio

VO continues.

hard-cut

Shot 15 frame 1

1500:18

medium shoteye-levelstatic

Shows planning.

Camera

static

Action

Subjects at desk.

Audio

VO continues.

hard-cut

Shot 16 frame 1

1600:21

medium shoteye-levelstatic

Shows preparation.

Camera

static

Action

Subject packing a wagon.

Audio

VO continues.

hard-cut

Shot 17 frame 1

1700:26

close-upeye-levelstatic

Shows organization.

Camera

static

Action

Laptop screen showing content calendar.

Audio

VO continues.

hard-cut

Shot 18 frame 1

1800:30

close-upeye-levelstatic

Shows vision planning.

Camera

static

Action

Laptop screen showing vision board.

Audio

VO continues.

hard-cut

Shot 19 frame 1

1900:31

wide shoteye-leveltracking

Shows location arrival.

Camera

tracking subject walking

Action

Subject walking to house.

Audio

VO continues.

hard-cut

Shot 20 frame 1

2000:34

wide shoteye-levelstatic

Shows location arrival.

Camera

static

Action

Subject walking to house.

Audio

VO continues.

hard-cut

Shot 21 frame 1

2100:35

wide shoteye-levelstatic

Shows aesthetic results.

Camera

static

Action

Collage of aesthetic shots.

Audio

VO continues.

hard-cut

Shot 22 frame 1

2200:37

close-upeye-levelstatic

Shows detailed planning.

Camera

static

Action

Phone screen showing shot list.

Audio

VO continues.

hard-cut

Shot 23 frame 1

2300:43

wide shoteye-levelstatic

Shows BTS.

Camera

static

Action

Subjects on sofa.

Audio

VO continues.

04

Reveal

Shows the high-quality aesthetic results of their planning process.

00:44 - 00:533 SHOTS

Shot 24 frame 1

2400:44

medium shoteye-levelstatic

Shows BTS.

Camera

static

Action

Subject in bathroom.

Audio

VO continues.

hard-cut

Shot 25 frame 1

2500:47

medium shoteye-levelstatic

Shows BTS.

Camera

static

Action

Subject holding bag.

Audio

VO continues.

hard-cut

Shot 26 frame 2

Shot 26 frame 1

2600:48

5 cuts

variousvariousstatic

Shows final aesthetic results.

Camera

static

Action

Rapid montage of aesthetic shots.

Audio

Music swells.

Creator Anatomy

Explore the creator page behind this analysis.

Sarah | Social Media Manager

Sarah | Social Media Manager

@slatesocialmgmt on instagram • 16.6K followers

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