Sarah | Social Media Manager

Hook Archetypes

• Contrarian premise challenging industry assumptions
• Relatable pain point identification
• Curiosity-driven visual or narrative mystery

Narrative Arcs

• Problem-Solution-Result structure
• Educational breakdown with actionable pillars
• Relatable scenario leading to professional insight

Tension Curves

• Immediate conflict introduction to stop scroll
• Escalation through specific, relatable struggles
• Release via clear, actionable expert advice

Resolution Patterns

• Direct CTA for community or growth
• Summary of value proposition
• Visual proof of successful outcomes

Beat Structures

• Hook, Problem, Solution, Proof, CTA
• Hook, Problem, Actionable Tips, CTA
• Hook, Relatable Scenario, Punchline

Dialogue Patterns

• Direct address to specific target audience
• Concise, authoritative, and jargon-free language
• Vulnerable sharing of personal professional struggles

Pacing Rules

• Rapid-fire delivery for educational content
• Deliberate, rhythmic timing for comedic beats
• Alternating between talking head and B-roll

CTA Patterns

• Direct invitation to follow for growth
• Encouragement for self-reflection or action
• Reinforcement of brand authority

Framing Patterns

• Medium close-up for intimate connection
• Medium shot for context and environment
• Consistent static framing for authority

Camera Movement

• Static tripod shots for educational clarity
• Handheld movement for BTS authenticity
• Tilt-up reveals for dramatic emphasis

Transitions

• Jump cuts to maintain high energy
• Rhythmic cuts synced to music beats
• Direct cuts between talking head and B-roll

Sequencing

• Interleaving talking head with visual proof
• Montage sequences for brand scale
• POV shots to demonstrate workflow

Location Patterns

• Clean studio environment for authority
• Real-world workspace for authenticity
• Diverse locations to show agency scale

Blocking Patterns

• Centered subject for direct engagement
• Active movement during BTS footage
• Minimalist staging to focus on speaker

Audio Patterns

• Clear, crisp vocal delivery
• Music-synced rhythmic editing
• Minimal background noise

Editing System

Fast-paced, rhythmic, and cut-heavy