INSTAGRAM@juliabroome

MAKING 🧚🏼‍♀️YOU🧚🏼‍♀️ THE INTERNET’S NEXT FAVORITE CREATOR 💖📁 we’re experiencing a shift + the creators who are going to win the long-term game are the one’s who are WILLING to be different (like, actually different!!) I want nothing more than to help you stand out so I want to peek at your page & see what you’d benefit from doing differently but only if you’re ready to stop blending in & ONLY if you’re open to honest feedback 🤍 so just lmk below and if you’re not ready yet, that’s ok!! I am always going through my comments so come back here when you are :)

Uses a 'Problem/Solution' structure to hook viewers immediately.
Leverages 'Authority by Association' by analyzing other successful creators.
Provides high-value, actionable resources (hook templates) to encourage saving.

problem-solutioncasual vlogfast cutsTalking Head

Hook

9/10

Viral

8/10

Views128.1K

Likes5.4K

Analysis

Execution Elements

Visual Style

casual vlog

ring light

Audio Design

energy driver

emphasis

The Hook

problem-solution

Directly addresses the viewer's desire ('next top creator') and identifies a specific mistake ('posting like everyone else').

Setting

indoor office

laptop, glasses, rings, hand sanitizer spray

Structure Analysis

12 SHOTS

Problem

Establishes that copying current trends is a mistake and introduces the 'Anti-Influencer' concept.

00:00 - 00:265 SHOTS

100:00

medium close-upeye-levelstatic

Hook the viewer by calling out common behaviors.

Camera

static

Action

Speaker addresses camera, points at viewer. Graphics of 'Day in my life' and 'GRWM' pop up on screen.

Audio

dialogue starts

hard-cut

200:04

medium close-upeye-levelstatic

Build curiosity about the 'new' type of creator.

Camera

static

Action

Speaker leans in slightly, holding a small white hand sanitizer bottle, looking over glasses. 'Eyes' emoji appears.

Audio

voice continues

jump-cut

300:09

medium close-upeye-levelstatic

Define the core concept clearly.

Camera

static

Action

Speaker points emphatically. Text overlay 'ANTI-INFLUENCER INFLUENCER' appears.

Audio

voice continues

jump-cut

400:13

medium close-upeye-levelstatic

Explain the emotional goal of the content.

Camera

static

Action

Speaker explains content pillars. Text overlay 'SEEN SAFE & HEARD' appears.

Audio

voice continues

jump-cut

500:20

medium shoteye-levelstatic

Transition to actionable advice.

Camera

static

Action

Speaker emphasizes differentiation. Megaphone emoji appears at 00:23. Text 'STEP 1: MESSAGING' at 00:26.

Audio

voice continues

Proof

Showcases a specific creator example to demonstrate successful 'anti-influencer' messaging.

00:26 - 00:492 SHOTS

600:28

10 cuts

medium shoteye-levelstatic

Provide a concrete visual example of the concept.

Camera

static

Action

Montage of clips from creator 'Ordinary Emm'. Shows running, unboxing, brushing teeth, dancing in street.

Audio

voiceover continues

cutaway

700:41

medium close-upeye-levelstatic

Analyze why the example works.

Camera

static

Action

Speaker returns to screen, analyzing the previous example. Gestures with hands.

Audio

voice continues

Solution

Provides a tangible resource (list of hooks) to help viewers implement the advice immediately.

00:49 - 00:531 SHOT

800:49

close-upeye-levelstatic

Deliver high value resource (save-able moment).

Camera

static

Action

Screen recording/graphic of a list titled 'COMFORT CREATOR HOOKS'.

Audio

voice continues

Build

Reinforces the message with more examples showing vulnerability and 'realness' as the key to future success.

00:53 - 01:294 SHOTS

900:53

medium close-upeye-levelstatic

Challenge a common industry cliché.

Camera

static

Action

Speaker asks viewers to raise hands. Text 'IT'S JUST A HIGHLIGHT REEL' appears. Then text 'THERE IS SO MUCH GOOD IN SHOWING THE BAD'.

Audio

voice continues

jump-cut

1001:06

medium shoteye-levelstatic

Emotional proof of the 'struggle to success' narrative.

Camera

static

Action

Clips from creator 'Enora Hope'. Crying in 2021 vs winning an award in 2025.

Audio

voiceover continues

cutaway

1101:15

4 cuts

close-uphigh anglehandheld

Visual proof of de-centering brands and showing the unpolished side of beauty.

Camera

handheld subtle drift

Action

Montage of 'Chessie Domrongchai' clips showing empty products, messy bathroom, and decanting.

Audio

voiceover continues

cutaway

1201:22

medium close-upeye-levelstatic

Final thesis statement and emotional wrap-up.

Camera

static

Action

Speaker concludes. Shows comments on screen. Text 'the next era of top creators... REAL!!!'.

Audio

voice continues

Script

Full screenplay with dialogue and action

312 words

4 speakers

12 shots

4 beats

Screenplay

5 PAGES

Screenplay

MAKING 🧚🏼‍♀️YOU🧚🏼‍♀️ THE INTERNET’S NEXT FAVORITE CREATOR 💖📁 we’re experiencing a shift + the creators who are going to win the long-term game are the one’s who are WILLING to be different (like, actually different!!) I want nothing more than to help you stand out so I want to peek at your page & see what you’d benefit from doing differently but only if you’re ready to stop blending in & ONLY if you’re open to honest feedback 🤍 so just lmk below and if you’re not ready yet, that’s ok!! I am always going through my comments so come back here when you are :)

Page

1 / 5

by juliabroome

Speakers: Host, Creator 1, Creator 2, Announcer

INT./EXT. — PROBLEM

Establishes that copying current trends is a mistake and introduces the 'Anti-Influencer' concept.

Speaker addresses camera, points at viewer. Graphics of 'Day in my life' and 'GRWM' pop up on screen.

[00:00]

ON-SCREEN TEXT

(CAPTION)

How To Be The Next Top Creator

[on-screen text]

[00:00]

HOST

So you want to be the next top creator, but you're still posting like everyone else.

[00:03]

But what if I were to tell you that the next top creator looks nothing like what we're already used to?

Speaker leans in slightly, holding a small white hand sanitizer bottle, looking over glasses. 'Eyes' emoji appears.

[00:08]

HOST

Your audience wants the anti-influencer influencer.

Speaker points emphatically. Text overlay 'ANTI-INFLUENCER INFLUENCER' appears.

[00:11]

HOST

And we are going to make you just that.

Speaker explains content pillars. Text overlay 'SEEN SAFE & HEARD' appears.

4 Beats · 12 ShotsSuperdirector.appEN

Screenplay

Page

2 / 5

[00:13]

HOST

Okay, yes, your content pillars have to reflect the themes that are going to make your audience feel seen, safe, and heard.

[00:18]

But here's the part that most creators miss.

Speaker emphasizes differentiation. Megaphone emoji appears at 00:23. Text 'STEP 1: MESSAGING' at 00:26.

[00:21]

HOST

You also have to make it obvious that you're different.

[00:24]

And the fastest way to do that is your messaging.

INT./EXT. — PROOF

Showcases a specific creator example to demonstrate successful 'anti-influencer' messaging.

[00:27]

HOST

Like this creator.

Montage of clips from creator 'Ordinary Emm'. Shows running, unboxing, brushing teeth, dancing in street.

[00:28]

CREATOR 1

I want to be an influencer.

[00:30]

(V.O.)

No, not that kind of influencer.

[00:32]

I don't want to sell you things you don't need or link everything I get for free.

4 Beats · 12 ShotsSuperdirector.appEN

Screenplay

Page

3 / 5

[00:35]

CREATOR 1

I'd want to influence you too dump diet culture, ditch the overconsumption, break up with ChatGPT.

[00:40]

HOST

She is leaving her audience with zero question that she is going to use her platform differently.

Speaker returns to screen, analyzing the previous example. Gestures with hands.

[00:45]

HOST

When you spell it out like this, you are giving them a reason to stay.

[00:48]

If you don't know where to start when it comes to your messaging, this is where I'm going to spell it out for you.

INT./EXT. — SOLUTION

Provides a tangible resource (list of hooks) to help viewers implement the advice immediately.

Screen recording/graphic of a list titled 'COMFORT CREATOR HOOKS'.

[00:52]

HOST

Okay, now raise your hand if you've ever heard someone say, don't trust what you see on social media, it's just a highlight reel.

INT./EXT. — BUILD

Reinforces the message with more examples showing vulnerability and 'realness' as the key to future success.

Speaker asks viewers to raise hands. Text 'IT'S JUST A HIGHLIGHT REEL' appears. Then text 'THERE IS SO MUCH GOOD IN SHOWING THE BAD'.

4 Beats · 12 ShotsSuperdirector.appEN

Screenplay

Page

4 / 5

[00:58]

HOST

Yeah, that's what I thought.

[00:59]

But what if you could flip that on its head?

[01:01]

What if you realized there is so much good in showing the "bad"?

[01:04]

Like this creator did.

[01:05]

CREATOR 2

I am so stupid. I literally just chose a 9 to 5 job.

Clips from creator 'Enora Hope'. Crying in 2021 vs winning an award in 2025.

[01:10]

CREATOR 2

Instead of choosing my dream of making movies.

[01:12]

ANNOUNCER

(V.O.)

And the winner is Enora Hope for The Last Wave.

[01:14]

HOST

Or let's just say that you've been on the wannabe influencer train for a while and that no longer aligns. If you are willing to expose that side of you, there is so much power in that.

Montage of 'Chessie Domrongchai' clips showing empty products, messy bathroom, and decanting.

[close-up, handheld]

4 Beats · 12 ShotsSuperdirector.appEN

Screenplay

Page

5 / 5

[01:21]

HOST

Because the next era of top creators are not going to be the most polished, they're going to be the most REAL!!!

Speaker concludes. Shows comments on screen. Text 'the next era of top creators... REAL!!!'.

— THE END —

4 Beats · 12 ShotsSuperdirector.appEN

Transcript

Mixed

312 words

4 speakers

27 segments

HostCreator 1Creator 2Announcer

Host

How To Be The Next Top Creator

Host

So you want to be the next top creator, but you're still posting like everyone else.

Host

But what if I were to tell you that the next top creator looks nothing like what we're already used to?

Host

Your audience wants the anti-influencer influencer.

Host

And we are going to make you just that.

Creator Anatomy

Explore the creator page behind this analysis.

Julia Broome

@juliabroome on instagram • 318795 followers

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