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FEBRUARY CONTENT PLAN 🧚🏼‍♀️💌📱 use this as a guide to plan out your content (you should be planning out ALL of your pillars, ideas, hooks + stories every single day) no matter what planner you use!! 

+ in the spirit of love month, I would loveee to help you plan yours 🥰 so PLEASE lmk if you want help coming up with a strategy or content plan for your page🧚🏼‍♀️🤍
INSTAGRAM@juliabroome

FEBRUARY CONTENT PLAN 🧚🏼‍♀️💌📱 use this as a guide to plan out your content (you should be planning out ALL of your pillars, ideas, hooks + stories every single day) no matter what planner you use!! + in the spirit of love month, I would loveee to help you plan yours 🥰 so PLEASE lmk if you want help coming up with a strategy or content plan for your page🧚🏼‍♀️🤍

  • Alternating between talking head and screen recording keeps retention high
  • Providing 'free' value (lists of ideas) builds trust before the soft sell
  • Using a specific app as the 'hero' makes the advice actionable
urgencystatic tripodmoderate informativeTalking Head
Hook
8/10
Viral
6/10
Views160.9K
Likes7.5K
Analysis

Execution Elements

Visual Style

static tripod

soft natural front

Audio Design

energy driver

interface sound cues

The Hook

urgency

Immediate call to action ('Wake up')

Setting

indoor home office

smartphone, gold jewelry, red dress

Structure Analysis

19 SHOTS
01

Hook

Establishes urgency and the premise of planning content for the new month.

00:00 - 00:081 SHOT
Shot 1 frame 1
100:00
medium close-upeye-levelstatic

Establish connection and urgency immediately.

Camera

static

Action

Speaker addresses camera directly, holding phone. Text overlay 'February Content Plan' appears. She gestures with hands to emphasize 'wake up' and 'second month'.

Audio

Clear direct-to-camera dialogue; music fades in.

02

Problem

Shows a complex 'advanced' schedule to illustrate the goal of balanced content pillars.

00:08 - 00:173 SHOTS
Shot 2 frame 1
200:08
close-upeye-levelstatic

Visual proof of the concept being explained.

Camera

static

Action

Screen recording of 'Workhorse Planner' app showing a weekly overview with color-coded content pillars.

Audio

Voiceover continues explaining content balance.

cutaway
Shot 3 frame 1
300:13
medium close-upeye-levelstatic

Re-establish connection before next graphic.

Camera

static

Action

Speaker returns to screen, gesturing with a small white object in hand.

Audio

Dialogue continues.

hard-cut
Shot 4 frame 1
400:14
close-upeye-levelstatic

Provide detailed value/information.

Camera

static

Action

Graphic overlay showing a schedule breakdown by day, platform, and content type.

Audio

Voiceover explaining the schedule.

03

Build

Offers specific February-themed content pillars as inspiration.

00:17 - 00:252 SHOTS
Shot 5 frame 1
500:17
medium close-upeye-levelstatic

Engagement bait (ask for comments).

Camera

static

Action

Speaker talks about beginner vs intermediate levels. She gestures towards the camera.

Audio

Dialogue asking for engagement.

hard-cut
Shot 6 frame 1
600:23
close-upeye-levelstatic

Provide specific, actionable inspiration.

Camera

static

Action

Graphic showing colorful bubbles with specific content pillar ideas like 'reclaiming your girlhood'.

Audio

Voiceover suggesting themes.

04

Solution

Demonstrates the 'Workhorse Planner' app workflow for organizing ideas.

00:25 - 00:514 SHOTS
Shot 7 frame 1
700:25
medium close-upeye-levelstatic

Transition from 'what' to 'how'.

Camera

static

Action

Speaker returns, pointing at phone/camera, transitioning to the planning phase explanation.

Audio

Dialogue shifts to 'how-to' phase.

hard-cut
Shot 8 frame 1
800:34
close-upeye-levelstatic

Demo the app's functionality.

Camera

static

Action

Screen recording of app: typing 'Dream founder hobbies' into a list and adding an image.

Audio

Voiceover instructions; interface SFX.

cutaway
Shot 9 frame 1
900:41
medium close-upeye-levelstatic

Build trust by not being overly salesy.

Camera

static

Action

Speaker reassures viewers they don't need the specific app, just a system.

Audio

Dialogue offering inclusivity.

hard-cut
Shot 10 frame 1
1000:46
close-upeye-levelstatic

Show ease of use.

Camera

static

Action

Screen recording: clicking 'Assign to Day' and choosing a date on the calendar.

Audio

Voiceover instructions; interface SFX.

05

Proof

Addresses viewers with 'writer's block' by showing the pre-loaded idea bank as evidence of ease.

00:51 - 01:145 SHOTS
Shot 11 frame 1
1100:51
medium close-upeye-levelstatic

Empathy and problem identification.

Camera

static

Action

Speaker addresses 'running on empty' pain point. Holds phone up to show screen.

Audio

Dialogue addressing pain point.

hard-cut
Shot 12 frame 1
1200:58
close-upeye-levelstatic

Showcase the 'killer feature' (done-for-you ideas).

Camera

static

Action

Screen recording scrolling through a list of pre-made content ideas in the app.

Audio

Voiceover highlighting the feature.

cutaway
Shot 13 frame 1
1301:02
medium close-upeye-levelstatic

Reinforce timeliness.

Camera

static

Action

Speaker mentions February specific updates.

Audio

Dialogue.

hard-cut
Shot 14 frame 1
1401:05
close-upeye-levelstatic

Provide value to non-customers to maintain engagement.

Camera

static

Action

Static graphic list of 'February Content Ideas' for non-app users.

Audio

Voiceover offering free value.

cutaway
Shot 15 frame 1
1501:09
medium close-upeye-levelstatic

Soft upsell.

Camera

static

Action

Speaker explains app users get access to everything.

Audio

Dialogue.

06

CTA

Finalizes the planning process with hooks and grid preview, encouraging action.

01:14 - 01:294 SHOTS
Shot 16 frame 1
1601:14
close-upeye-levelstatic

Show another feature (hook bank).

Camera

static

Action

Screen recording: selecting a 'Hook' from a list.

Audio

Voiceover instructions.

cutaway
Shot 17 frame 1
1701:18
medium close-upeye-levelstatic

Comprehensive advice.

Camera

static

Action

Speaker reminds to schedule stories.

Audio

Dialogue.

hard-cut
Shot 18 frame 1
1801:20
close-upeye-levelstatic

Visual payoff (aesthetic grid).

Camera

static

Action

Screen recording: Adding a cover photo and viewing the grid planner.

Audio

Voiceover pay-off.

cutaway
Shot 19 frame 1
1901:25
medium close-upeye-levelstatic

Final connection and CTA.

Camera

static

Action

Speaker signs off, offering help. Waving hand.

Audio

Closing dialogue; music fades out.

Creator Anatomy

Explore the creator page behind this analysis.

Julia Broome

@juliabroome on instagram • 282.6K followers

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