INSTAGRAM@brittsocialmedia

If you’ve ever wondered what you’re really paying for when you hire a social media agency, this one’s for you. Comment SMM if you want to see what a real content system could do for your business.

Hook with a specific, relatable pain point.
Use B-roll to break up talking head monotony.
Clearly define the 'system' vs. 'posting'.

transformationcasual vlogvariedTalking Head#socialmediamanager#socialmediamanagement

Hook

8/10

Viral

5/10

Views4.5K

Likes293

Analysis

Execution Elements

Visual Style

casual vlog

natural

Audio Design

background

emphasis

The Hook

transformation

Addresses a specific pain point (low pay)

Setting

home office

laptop, phone, desk

Structure Analysis

10 shots

Hook

Grabs attention by contrasting past low-value work with current success.

00:00 - 00:051 SHOT

100:00

medium close-upeye-levelstatic

Establish connection and authority.

Camera

static

Action

Creator speaking directly to camera, explaining past struggles.

Audio

dialogue clear

Problem

Identifies the lack of strategy as the core issue.

00:05 - 00:090 SHOTS

No shots captured for this beat

Proof

Provides visual evidence of current professional work environment.

00:09 - 00:121 SHOT

200:09

medium shoteye-levelstatic

Show professional environment.

Camera

static

Action

Creator working at desk, typing on laptop.

Audio

ambient room tone

Solution

Explains that social media management is a comprehensive system, not just posting.

00:12 - 00:381 SHOT

300:12

medium close-upeye-levelstatic

Deliver core value proposition.

Camera

static

Action

Creator speaking, using hand gestures to emphasize points.

Audio

dialogue clear

Proof

Demonstrates the user experience of seeing consistent content.

00:38 - 00:452 SHOTS

400:38

medium shoteye-levelstatic

Illustrate user behavior.

Camera

static

Action

Creator sitting at desk, scrolling on phone.

Audio

ambient room tone

hard-cut

500:42

close-upeye-levelstatic

Show engagement.

Camera

static

Action

Creator looking at phone, smiling.

Audio

ambient room tone

Solution

Details the long-term benefits of a content system using a specific client case study.

00:45 - 01:153 SHOTS

600:45

medium close-upeye-levelstatic

Provide social proof.

Camera

static

Action

Creator speaking, explaining client success.

Audio

dialogue clear

hard-cut

700:56

close-upeye-levelstatic

Visual example of client niche.

Camera

static

Action

Acupuncture procedure being performed.

Audio

ambient room tone

hard-cut

800:58

medium close-upeye-levelstatic

Reinforce value.

Camera

static

Action

Creator speaking, summarizing results.

Audio

dialogue clear

Proof

Shows the team behind the system.

01:15 - 01:181 SHOT

901:16

medium shoteye-levelstatic

Show team scale.

Camera

static

Action

Laptop screen showing a team meeting.

Audio

ambient room tone

CTA

Directs viewers to comment for services.

01:18 - 01:281 SHOT

1001:18

medium close-upeye-levelstatic

Drive conversion.

Camera

static

Action

Creator delivering CTA.

Audio

dialogue clear

Script

Full screenplay with dialogue and action

651 words

10 shots

8 beats

Screenplay

7 PAGES

Screenplay

If you’ve ever wondered what you’re really paying for when you hire a social media agency, this one’s for you. Comment SMM if you want to see what a real content system could do for your business. #socialmediamanager #socialmediamanagement #contentstrategy #servicebasedbusiness #blacksocialmediamanager

Page

1 / 7

by brittsocialmedia

INT./EXT. — HOOK

Grabs attention by contrasting past low-value work with current success.

Creator speaking directly to camera, explaining past struggles.

[00:00]

TALENT

I used to make 30 reels for a business and only make $1,000.

[00:00]

ON-SCREEN TEXT

(CAPTION)

I used to make 30 reels for a business and only make $1,000

[on-screen text]

INT./EXT. — PROBLEM

Identifies the lack of strategy as the core issue.

[00:05]

TALENT

Yeah, I was down pretty bad.

[00:05]

ON-SCREEN TEXT

(CAPTION)

girl what? yeah, I was down pretty bad

[on-screen text]

[00:07]

TALENT

I didn't really know what I was doing yet.

[00:07]

ON-SCREEN TEXT

(CAPTION)

I didn't really know what I was doing yet

[on-screen text]

8 Beats · 10 ShotsSuperdirector.appEN

Screenplay

Page

2 / 7

INT./EXT. — PROOF

Provides visual evidence of current professional work environment.

Creator working at desk, typing on laptop.

[00:09]

TALENT

And now that I've worked with over 100 businesses as a social media manager, I now charge double that amount.

[00:09]

ON-SCREEN TEXT

(CAPTION)

I've worked with over 100 businesses as a social media manager, I now charge double that amount

[on-screen text]

INT./EXT. — SOLUTION

Explains that social media management is a comprehensive system, not just posting.

Creator speaking, using hand gestures to emphasize points.

[00:14]

TALENT

So when people say that social media managers just post content,

[00:14]

ON-SCREEN TEXT

(CAPTION)

So when people say that social media managers just post content

[on-screen text]

[00:17]

TALENT

they're missing the strategy, the filming guidance, the captions, reviewing your analytics, managing your community, bringing in leads to your business.

8 Beats · 10 ShotsSuperdirector.appEN

Screenplay

Page

3 / 7

[00:17]

ON-SCREEN TEXT

(CAPTION)

they're missing the strategy, the filming guidance, the captions, reviewing your analytics, managing your community, bringing in leads to your business

[on-screen text]

[00:25]

TALENT

That is not just posting content. That is an entire content system.

[00:25]

ON-SCREEN TEXT

(CAPTION)

that is not just posting content, that is an entire content system

[on-screen text]

[00:29]

TALENT

When you're hiring someone like me, you're not just paying for some Canva graphics that don't convert into leads or sales.

[00:29]

ON-SCREEN TEXT

(CAPTION)

when you're hiring someone like me, you're not just paying for some Canva graphics that don't convert into leads or sales

[on-screen text]

[00:35]

TALENT

You're paying for a visibility engine. Think of your content like a billboard.

[00:35]

ON-SCREEN TEXT

(CAPTION)

you're paying for a visibility engine, think of your content like a billboard

[on-screen text]

INT./EXT. — PROOF

Demonstrates the user experience of seeing consistent content.

Creator sitting at desk, scrolling on phone.

8 Beats · 10 ShotsSuperdirector.appEN

Screenplay

Page

4 / 7

[00:39]

TALENT

The first time someone's gonna see your content, they might just scroll past.

[00:39]

ON-SCREEN TEXT

(CAPTION)

the first time someone's gonna see your content, they might just scroll past

[on-screen text]

Creator looking at phone, smiling.

[00:42]

TALENT

But after a while, once they start seeing your face more and more on their feed,

[00:42]

ON-SCREEN TEXT

(CAPTION)

but after a while, once they start seeing your face more and more on their feed

[on-screen text]

INT./EXT. — SOLUTION

Details the long-term benefits of a content system using a specific client case study.

Creator speaking, explaining client success.

[00:45]

TALENT

they're gonna start recognizing you, and then eventually going to trust you, and then eventually they're gonna want to book with you.

[00:45]

ON-SCREEN TEXT

(CAPTION)

they're gonna start recognizing you, and then eventually going to trust you, and then eventually they're gonna want to book with you

[on-screen text]

[00:50]

TALENT

This doesn't happen with one viral video. It happens with consistent content over time.

8 Beats · 10 ShotsSuperdirector.appEN

Screenplay

Page

5 / 7

[00:50]

ON-SCREEN TEXT

(CAPTION)

this doesn't happen with one viral video, it happens with consistent content over time

[on-screen text]

[00:54]

TALENT

For example, I have a client with an acupuncture clinic.

[00:54]

ON-SCREEN TEXT

(CAPTION)

for example, I have a client with an acupuncture clinic

[on-screen text]

Acupuncture procedure being performed.

[00:57]

TALENT

Before working with me, she was barely cracking 200 views on a video.

[00:57]

ON-SCREEN TEXT

(CAPTION)

before working with me, she was barely cracking 200 views on a video

[on-screen text]

Creator speaking, summarizing results.

[01:00]

TALENT

So she was pretty down bad as well.

[01:00]

ON-SCREEN TEXT

(CAPTION)

so she was pretty down bad as well

[on-screen text]

[01:01]

TALENT

But now her videos have been going viral and reaching thousands of people, and she has a two month wait list for her clinic.

8 Beats · 10 ShotsSuperdirector.appEN

Screenplay

Page

6 / 7

[01:01]

ON-SCREEN TEXT

(CAPTION)

but now her videos have been going viral and reaching thousands of people, and she has a two month wait list for her clinic

[on-screen text]

[01:07]

TALENT

All with organic social media alone.

[01:07]

ON-SCREEN TEXT

(CAPTION)

all with organic social media alone

[on-screen text]

[01:09]

TALENT

And that's the difference between posting for aesthetics versus posting to get leads.

[01:09]

ON-SCREEN TEXT

(CAPTION)

and that's the difference between posting for aesthetics versus posting to get leads

[on-screen text]

[01:13]

TALENT

So when you hire a social media agency like ours,

[01:13]

ON-SCREEN TEXT

(CAPTION)

so when you hire a social media agency like ours

[on-screen text]

INT./EXT. — PROOF

Shows the team behind the system.

Laptop screen showing a team meeting.

[01:16]

TALENT

you're investing into a team.

8 Beats · 10 ShotsSuperdirector.appEN

Screenplay

Page

7 / 7

[01:16]

ON-SCREEN TEXT

(CAPTION)

you're investing into a team

[on-screen text]

INT./EXT. — CTA

Directs viewers to comment for services.

Creator delivering CTA.

[01:18]

TALENT

You're investing into a whole system, and you're investing into getting real results.

[01:18]

ON-SCREEN TEXT

(CAPTION)

you're investing into a whole system, and you're investing into getting real results

[on-screen text]

[01:21]

TALENT

Not just one person trying to do everything at once and eventually burning out.

[01:21]

ON-SCREEN TEXT

(CAPTION)

not just one person trying to do everything at once and eventually burning out

[on-screen text]

[01:24]

TALENT

If you want to work with someone like that, just comment SMM below and I'll reach out to you.

[01:24]

ON-SCREEN TEXT

(CAPTION)

if you want to work with someone like that, just comment SMM below and I'll reach out to you

[on-screen text]

— THE END —

8 Beats · 10 ShotsSuperdirector.appEN

Transcript

Monologue

651 words

48 segments

I used to make 30 reels for a business and only make $1,000.

I used to make 30 reels for a business and only make $1,000

Yeah, I was down pretty bad.

girl what? yeah, I was down pretty bad

I didn't really know what I was doing yet.

Creator Anatomy

Explore the creator page behind this analysis.

Britt I Social Media Manager 👩🏽‍💻 SOCIAL MEDIA AGENCY

@brittsocialmedia on instagram • 27851 followers

Related Analyses

More breakdowns from the same creator account.

Yes, we’re a social media agency. No, we’re not pulling up with a camera crew Let me explain... At Britt Social Media, everything we do is remote. And yet our clients go viral, are booked out and have long wait lists. Because what you really need isn’t someone holding a camera. You need someone holding the vision. We build the machine behind the scenes so your content works without the production chaos. If you want strategy, not just someone yelling “post more,” comment SMM and I’ll send you a dm #socialmediamanager #socialmediamanagement #contentstrategy #servicebasedbusiness #blacksocialmediamanager

@brittsocialmedia • instagram

4 days at Disney World as a social media manager 📸🏰✨and yes, it was as fun as it sounds! Thankful to my amazing client Shaelene tor the opportunity to sponsor and capture such a special event! 🫶🏾I learned so much and hope to do even better for the next one. BTW - Princess Tiana will always be my favorite hardworking, focused, buildingher dream brick by brick. We love a business minded queen!!👸🏽💚 Who's your favorite Disney character? 👀 Drop it below 👇🏽 #socialmediamanager #disneycontentcreator #contentcreatorvlog

@brittsocialmedia • instagram

Went to the @aspiretour and honestly… it was such a good reminder of how important it is to get in the room!🔥 I heard from folks like @garyvee @kevinolearytv and @wolfofwallst. I even bumped into @renelacad and @thearielpryor two people I really admire and whose content has truly inspired me. It was such a full circle moment 🖤 Also, if you happen to be a shy girl like me, bring a friend! It makes networking so much easier when you’re not doing it alone. I brought my partner in crime Simone @sasdigitalmarket and we had the best time meeting people, learning, and soaking up the energy✨ Such a great experience all around and I'm happy I went ☺️ If you have any networking advice or best tips for me, drop them below 👇 #aspiretour #garyvee #networkingmiami

@brittsocialmedia • instagram

POV you said “yes” to filming content and suddenly you’re in a RUN CLUB 😮‍💨🏃🏽‍♀️ Hi everyone! I’m Beatrice, community manager at Brit Social Media, and today I was on the ground filming Kat’s run club for her all-women’s gym here in LA. Was I nervous when I first heard “run club”? Absolutely. Did I try to keep up anyway? Also yes. Going the extra mile, quite literally, is kind of our thing. See you at the next shoot 🤍 #BehindTheScenes #DigitalMarketing #ContentStrategy #SocialMediaGrowth #WomenOwnedBusiness

@brittsocialmedia • instagram

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