Britt I Social Media Manager 👩🏽‍💻 SOCIAL MEDIA AGENCY

Hook Archetypes

• Contrarian industry misconception challenges
• Direct problem-solution for specific niches
• POV-based curiosity or transformation narratives

Narrative Arcs

• Misconception to professional reality pivot
• Problem identification to systematic solution
• Behind-the-scenes process to authority proof

Tension Curves

• Contrast between amateur effort and professional results
• Escalation from pain point to strategic resolution

Resolution Patterns

• Actionable framework or pillar breakdown
• Direct invitation for personalized strategy

Beat Structures

• Hook, Proof, Process, CTA sequence
• Problem statement, strategic solution, engagement prompt

Dialogue Patterns

• Direct, authoritative, and jargon-free language
• Relatable, conversational tone with professional vocabulary

Pacing Rules

• Rapid-fire delivery with frequent content shifts
• Short, punchy sentences for high retention

CTA Patterns

• Comment specific keyword for strategy plan
• Direct prompt for business-specific advice

Framing Patterns

• Medium close-up for direct authority
• Wide shots for environmental context

Camera Movement

• Static shots for stable information delivery
• Handheld movement for authentic, raw energy

Transitions

• Jump cuts for pacing and rhythm
• Visual overlays for data or examples

Sequencing

• Talking head interspersed with B-roll
• POV footage to visualize abstract concepts

Location Patterns

• Professional workspace or event environments
• Natural lighting for authentic aesthetic

Blocking Patterns

• Direct eye contact for viewer connection
• Active movement within professional settings

Audio Patterns

• Clear, direct voiceover with ambient sound
• Minimalist background to focus on speech

Editing System

Fast-paced jump cuts with dynamic captions