Superdirector
Comment “planner” and I’ll send you the shot list template I use for all my content shoots! 🫶🏼
INSTAGRAM@refinedmarketingservices

Comment “planner” and I’ll send you the shot list template I use for all my content shoots! 🫶🏼

  • Uses a clear 3-step framework to provide value.
  • Intercuts talking head with relevant B-roll to maintain visual interest.
  • Uses screen recordings to demonstrate the 'how-to' aspect.
curiositycasual vlogfast cuts#contentshoot#contentplanner
Analysis

Execution Elements

Visual Style

casual vlog

natural

Audio Design

energy driver

none

The Hook

curiosity

Addresses a common pain point (time management)

Setting

home office

handheld microphone, laptop, phone

Structure Analysis

20 shots
01

Hook

Grabs attention by promising a solution to a major content creation pain point.

00:00 - 00:021 SHOT
100:00
medium close-upeye-levelstatic

Establish authority and hook the viewer.

Camera

static

Action

Creator speaks directly to camera holding a microphone.

Audio

dialogue starts

02

Problem

Outlines the first step of the solution: planning ahead with detailed shot lists.

00:02 - 00:267 SHOTS
200:02
extreme close-upbirds-eyestatic

Visual proof of the result.

Camera

static

Action

Screen recording of phone photo gallery showing many photos.

Audio

music continues

cutaway
300:05
medium shoteye-levelstatic

Show the planning process.

Camera

static

Action

Side profile of creator working on a laptop.

Audio

music continues

cutaway
400:06
medium close-upeye-levelstatic

Explain the first tip.

Camera

static

Action

Creator continues speaking.

Audio

dialogue continues

hard-cut
500:10
extreme close-upbirds-eyestatic

Show the planning tool.

Camera

static

Action

Screen recording of Notion calendar.

Audio

music continues

cutaway
600:13
extreme close-upbirds-eyestatic

Show the detail of planning.

Camera

static

Action

Screen recording of prop list.

Audio

music continues

cutaway
700:14
extreme close-upbirds-eyestatic

Show the detail of planning.

Camera

static

Action

Screen recording of interview questions.

Audio

music continues

cutaway
800:16
medium close-upeye-levelstatic

Elaborate on the first tip.

Camera

static

Action

Creator continues speaking.

Audio

dialogue continues

03

Solution

Introduces the second step: leveraging a team to maximize productivity.

00:26 - 00:514 SHOTS
900:26
medium shoteye-levelstatic

Show the team aspect.

Camera

static

Action

BTS footage of photoshoot with team.

Audio

music continues

cutaway
1000:28
medium close-upeye-levelstatic

Explain the second tip.

Camera

static

Action

Creator continues speaking.

Audio

dialogue continues

hard-cut
1100:41
3 cuts
extreme close-upeye-levelstatic

Show variety of content captured.

Camera

static

Action

Rapid montage of coffee, food, and photoshoot BTS.

Audio

music continues

cutaway
1200:44
medium close-upeye-levelstatic

Elaborate on the second tip.

Camera

static

Action

Creator continues speaking.

Audio

dialogue continues

04

Solution

Introduces the third step: strict adherence to the shot list.

00:51 - 01:025 SHOTS
1300:51
medium close-upeye-levelstatic

Explain the third tip.

Camera

static

Action

Creator continues speaking.

Audio

dialogue continues

hard-cut
1400:54
extreme close-upbirds-eyestatic

Show the tool.

Camera

static

Action

Screen recording of Notion shot list.

Audio

music continues

cutaway
1500:55
medium shoteye-levelstatic

Show the planning process.

Camera

static

Action

Side profile of creator working on a laptop.

Audio

music continues

cutaway
1600:56
medium close-upeye-levelstatic

Elaborate on the third tip.

Camera

static

Action

Creator continues speaking.

Audio

dialogue continues

hard-cut
1701:00
extreme close-upbirds-eyestatic

Show the tool.

Camera

static

Action

Screen recording of Notion template.

Audio

music continues

05

CTA

Addresses objections and provides a clear call to action for the service.

01:02 - 01:253 SHOTS
1801:02
medium close-upeye-levelstatic

Address objections.

Camera

static

Action

Creator continues speaking.

Audio

dialogue continues

hard-cut
1901:20
extreme close-upbirds-eyestatic

Show the result.

Camera

static

Action

Screen recording of phone showing results.

Audio

music continues

cutaway
2001:22
medium close-upeye-levelstatic

Final CTA.

Camera

static

Action

Creator delivers CTA.

Audio

dialogue continues

Creator Anatomy

Explore the creator page behind this analysis.

Camila | Content Creator & Strategist in Orlando, FL

Camila | Content Creator & Strategist in Orlando, FL

@refinedmarketingservices on instagram • 7158 followers

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No better feeling than receiving 200+ b-roll clips that can help you stay consistent on social media for the next 3-6 months! 🎬

This is one of the mini services I offer - helping clients with solely content capture. 

No pre-production or post-production tasks involved, just pure capturing and delivery of the raw clips. 

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@refinedmarketingservices • instagram

It only stings, when you know it’s true… 🎤🫳🏼

Take this as your sign to improve your content planning systems and posting habits so you can be consistent! 

Comment “workshop” for my content planning template that will help you do that and more 💌

#contentcreator #contentcreatortips #contentcreationtips #contentplanning #contentcreatorlife

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