INSTAGRAM@refinedmarketingservices

Back with a new episode of Shot By Refined; Hotel Edition ✨ We’re talking about the 4 content pillars every hotel should be posting to help position themselves and attract their target audience 🎯 What other industries should I plan a content shoot for? • •

Single-take format builds trust and authority
Visual overlays keep the viewer engaged with complex information
Clear, structured pillars make the advice actionable

curiositystatic tripodslow deliberateTalking Head#contentstrategy#contentpillars

Hook

7/10

Viral

4/10

Views1.3K

Analysis

Execution Elements

Visual Style

static tripod

natural light

Audio Design

background

none

The Hook

curiosity

Addresses a specific niche audience

Setting

home office

handheld microphone, tablet, white desk

Structure Analysis

1 SHOTS

Hook

Sets the premise by posing a hypothetical scenario to grab attention.

00:00 - 00:051 SHOT

100:00

medium shoteye-levelstatic

Establishes authority and trust through a direct, uninterrupted connection with the viewer.

Camera

static

Action

Creator speaks directly to the camera, holding a microphone and tablet, while various text and image overlays appear on screen to illustrate the points.

Audio

dialogue is clear and consistent throughout

Problem

Defines the core philosophy that people book experiences, not just rooms.

00:05 - 00:320 SHOTS

No shots captured for this beat

Solution

Breaks down the four specific content pillars for hotel marketing.

00:32 - 01:490 SHOTS

No shots captured for this beat

CTA

Summarizes the strategy and asks for audience engagement.

01:49 - 02:160 SHOTS

No shots captured for this beat

Script

Full screenplay with dialogue and action

368 words

1 shots

4 beats

Screenplay

6 PAGES

Screenplay

Back with a new episode of Shot By Refined; Hotel Edition ✨ We’re talking about the 4 content pillars every hotel should be posting to help position themselves and attract their target audience 🎯 What other industries should I plan a content shoot for? • • #contentstrategy #contentpillars #hotelmarketing #contentshoot #contentplanning

Page

1 / 6

by refinedmarketingservices

INT./EXT. — HOOK

Sets the premise by posing a hypothetical scenario to grab attention.

[00:00]

ON-SCREEN TEXT

(CAPTION)

CONTENT TO POST to grow your luxury hotel

[on-screen text]

Creator speaks directly to the camera, holding a microphone and tablet, while various text and image overlays appear on screen to illustrate the points.

[00:00]

HOST

If I were launching a luxury hotel on social media, this is the exact content I would be focusing on.

INT./EXT. — PROBLEM

Defines the core philosophy that people book experiences, not just rooms.

[00:05]

ON-SCREEN TEXT

(CAPTION)

SHOT BY Refined 📷

[on-screen text]

[00:05]

HOST

Welcome to episode two of Shot by Refined, where I am planning an entire content shoot for you from beginning to end.

[00:11]

ON-SCREEN TEXT

(CAPTION)

Okay but I LOVE this series 😍

[on-screen text]

4 Beats · 1 ShotsSuperdirector.appEN

Screenplay

Page

2 / 6

[00:11]

HOST

Before we dive into anything, the first thing you should know is that people book experiences, not rooms.

[00:14]

ON-SCREEN TEXT

(CAPTION)

PEOPLE BOOK EXPERIENCES NOT "ROOMS"

[on-screen text]

[00:17]

HOST

We want to have people mentally check in before they even book.

[00:20]

ON-SCREEN TEXT

(CAPTION)

REFINED SHOOT PLANNER, LINK IN BIO!

[on-screen text]

[00:20]

HOST

So let's get into the mood board. This is what the mood board would look like photo-wise. We want to show what it looks like to be ordering your coffee, having it on that nice balcony with detailed shots of what makes it so luxury.

INT./EXT. — SOLUTION

Breaks down the four specific content pillars for hotel marketing.

[00:32]

HOST

Let's talk about the four content pillars that I believe every hotel, not just luxury, needs to be posting in order to get more bookings and people attracted to their property.

[00:35]

ON-SCREEN TEXT

(CAPTION)

Content Pillars: 1. experience 2. design & details 3. lifestyle 4. perks

[on-screen text]

4 Beats · 1 ShotsSuperdirector.appEN

Screenplay

Page

3 / 6

[00:41]

ON-SCREEN TEXT

(CAPTION)

EXPERIENCE

[on-screen text]

[00:41]

HOST

First and foremost, we have experience. One of the most important things to remember here is that you are creating content for that potential customer, the one that has never been to your hotel before, the one that does not know about the little details and all the things that make your hotel so unique.

[00:57]

Have an arrival video where you show the entrance, lobby, room reveal, the whole experience of just arriving to your hotel. A day-to-night transition where you are showing what can be done while you are there during the day but then how that transitions into the evening.

[00:57]

ON-SCREEN TEXT

(CAPTION)

THE EXPERIENCE: 1. POV arrival video: Walking through the entrance -> lobby -> room reveal 2. Morning routine: Curtains opening, coffee pouring, robe on, balcony view 3. Pool or spa slow-mos: Water movement, towels, drinks, lounging 4. Day-to-night transition: Same space from sunrise -> sunset -> evening 5. Slow pan cinematic reel: No talking, just ambient hotel sounds + text overlays

[on-screen text]

[01:12]

(CAPTION)

DESIGN & DETAILS

[on-screen text]

[01:12]

HOST

Next we have the design and details. You're showing that your hotel has a bunch of really unique pieces, decor.

4 Beats · 1 ShotsSuperdirector.appEN

Screenplay

Page

4 / 6

[01:14]

ON-SCREEN TEXT

(CAPTION)

DESIGN & DETAILS: 1. Macro detail reel: Linen, marble, glassware, textures, lighting 2. Room styling BTS: Fluffing pillows, placing robes, smoothing sheets 3. Architectural pans: Slow vertical pans of hallways, ceilings, staircases 4. Food & beverage details: Cocktails being poured, plates being set 5. Still-to-motion edit: Static photo -> subtle animated video loop

[on-screen text]

[01:19]

(CAPTION)

LIFESTYLE

[on-screen text]

[01:19]

HOST

The next category is lifestyle, and this is where we're really going to build that human connection without feeling too staged. So we're going to be speaking to a few of the different customers that you bring into your hotel. Maybe you have solo travelers that come in. You can show a whole video just on someone who solo travels. Maybe you have a lot of couples. It's near Valentine's Day, so you want to show what that date night can look like, those family moments.

[01:30]

ON-SCREEN TEXT

(CAPTION)

LIFESTYLE: 1. Guest moments: First sip of a drink, entering the room, relaxing on the bed 2. Couples content: Walking hand-in-hand, clinking glasses, balcony moments 3. Solo traveler vibe: Reading by the pool, journaling, spa time 4. Staff hospitality: Concierge opening doors, bartender mixing drinks 5. Candid reactions: Turning the corner and seeing the view for the first time

[on-screen text]

4 Beats · 1 ShotsSuperdirector.appEN

Screenplay

Page

5 / 6

[01:42]

ON-SCREEN TEXT

(CAPTION)

PERKS

[on-screen text]

[01:42]

HOST

Perks. So what are the things that make your hotel a no-brainer? In this case, it can be location, events you have, amenities.

[01:46]

ON-SCREEN TEXT

(CAPTION)

PERKS: 1. "Stay with us if": A series where you highlight each unique perk 2. Location POV: Walking to nearby attractions, views, beaches, city spots 3. Amenities walkthrough: Spa, gym, dining, rooftop, hidden perks 4. Comparison-style reel: "What makes our stay different" (subtle + elegant)

[on-screen text]

INT./EXT. — CTA

Summarizes the strategy and asks for audience engagement.

[01:49]

HOST

And while everything I mentioned is great, they're awesome ideas to recreate, if they are not captured the right way, the idea really isn't going to do much for you. Make sure that you are going to capture all this content in a way that is not only on brand for your hotel, but is upscale and conveys that high-quality experience that your brand needs in order to attract that high-quality customer.

[02:01]

ON-SCREEN TEXT

(CAPTION)

✓ STRATEGIC ✓ ON BRAND ✓ CREATIVE ✓ UPSCALE

[on-screen text]

4 Beats · 1 ShotsSuperdirector.appEN

Screenplay

Page

6 / 6

[02:11]

HOST

Let me know what other industries I should plan a content shoot for and I'll be back with another episode.

— THE END —

4 Beats · 1 ShotsSuperdirector.appEN

Transcript

Monologue

368 words

28 segments

CONTENT TO POST to grow your luxury hotel

If I were launching a luxury hotel on social media, this is the exact content I would be focusing on.

SHOT BY Refined 📷

Welcome to episode two of Shot by Refined, where I am planning an entire content shoot for you from beginning to end.

Okay but I LOVE this series 😍

Creator Anatomy

Explore the creator page behind this analysis.

Camila | Content Creator & Strategist in Orlando, FL

@refinedmarketingservices on instagram • 7.2K followers

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