Champion a lighter you with @novonordisk Feeling lighter starts from within. Lighter in body. Lighter in mind. Lighter in life.
- Uses high-stakes action (skydiving) to metaphorically represent personal transformation
- Combines personal storytelling with brand messaging seamlessly
- Extreme close-ups create immediate emotional intimacy
Execution Elements
Visual Style
cinematic
natural
Audio Design
energy driver
transitions
The Hook
visual surprise
Extreme close-up creates immediate intimacy and curiosity
Setting
outdoor area
tablet, harness, parachute
Structure Analysis
Hook
Establish high-stakes visual intrigue with an extreme close-up of the subject.
Build
Show the preparation and intensity of the skydiving experience.
Problem
Introduce the personal weight loss journey and the barrier to entry.
Solution
Connect the personal journey to the brand message and the skydiving payoff.
CTA
Deliver the final brand message and call to action.
Script
Full screenplay with dialogue and action
Screenplay
6 PAGESTranscript
MixedThis is so high,
This is so high,
Today I'm at Skydive Dubai,
Today I'm at Skydive Dubai,
And I'm trying an experience for the first time in my life,
Creator Anatomy
Explore the creator page behind this analysis.
Dr. Sara Al Madani
@sara on instagram • 1.8M followers
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