Child-free UGC shoot checklist

For a parent creator filming for a brand. Rule: no child seen, heard or identifiable in any footage, photo, audio or caption. If a child appears, reshoot the shot. Not legal advice.

Before you press record

• Children are out, asleep or in another room with the door closed
• Mirrors, windows, oven doors and dark screens checked for reflections
• Fridge, walls and shelves cleared of photos, school letters, artwork with names
• Name labels, lunch boxes, uniforms and book bags out of shot
• No house number, street view or school route visible

While filming

• No child's voice, laugh or cry in the audio, including off screen
• No small hands, feet or heads entering the frame
• Shots are of my hands, the product, the room, or me to camera

Before sending

• Watched every take with sound on, start to end
• Captions and voiceover give no child's name, age, school or nursery
• Any take with a child in it deleted, not sent
• If I post it: an "Ad" label at the start, visible on mobile and desktop