Original blank brief aid. Start with the viewer question and actual evidence. Type in green cells, then print or save a PDF. This page has no connection, automatic save or CSV import. The blank CSV is a separate manual worksheet. Keep your entries before closing; the card grants no rights and proves no result.
| Field | Instruction | Your entry |
|---|---|---|
| viewer question | The exact question this video must answer | |
| intended action | What the viewer should understand or do next | |
| content case | Unsolicited customer post / commissioned creator asset / influencer publication | |
| format | Name one communication structure and why it fits | |
| evidence available | Product, actual experience, records or matched comparison available now | |
| required shots | The concrete actions, objects, screens or conditions to capture | |
| claim limits | What the footage cannot establish; claims to omit | |
| speaker basis | What this speaker can truthfully say from their actual experience | |
| camera treatment | Face / hands / voiceover / screen capture, chosen separately from format | |
| account and placement | Whose account and exact destination surface | |
| disclosure | Connection, required wording and visible placement for actual market | |
| rights reference | Actual permission/agreement, channels, term and territory | |
| review owner | Person checking facts, continuity, disclosure and agreed work | |
| next decision | What would justify reusing or changing this brief |
No brand, creator, fees or performance targets are supplied. A format is a communication plan, not evidence that a claim is true.