Original editorial worksheet · N10026-069
Three windows. Three different questions.
Write the campaign's outcome-reporting rule before the first creator post or paid ad goes live. Then record any TikTok ad attribution and GA4 key-event settings that apply. This card is a method, not a platform setting or an observed campaign result.
No campaign data is shown. The fields below are blank. Copy the CSV and enter source-linked settings and receipts from an authorized campaign. Use separate organic and paid records, or state a combined outcome rule explicitly. An organic creator post has no TikTok ad-group attribution setting unless a paid ad is actually created.
Download blank decision row (CSV)Keep the rules separate
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Team rule · calendar
Outcome observation period
Anchor: a named, verified campaign event and a declared end rule in one time zone.
Answers: which dated business outcomes belong in this client report?
Does not answer: which ad or channel caused an outcome.
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TikTok · paid ads only
Ad attribution window
Anchor: an eligible ad click or view under the paid setup's effective rule and event source.
Answers: which later events TikTok may credit to that ad interaction?
Does not answer: when the team stops including outcomes in its own report.
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GA4 · property setting
Key-event lookback
Anchor: the key event; look back for touchpoints eligible for GA4 credit.
Answers: how far back a prior touchpoint can receive attribution credit.
Does not answer: the campaign calendar period or whether an order settled.
Blank source-linked decision record
On a narrow screen, scroll the table horizontally. It is also printable. The CSV companion contains column headers; add one record for each reporting lane and decision version.
| Field | Value or rule | Evidence and owner |
|---|---|---|
| Campaign and decision version | Enter campaign ID, version and decision date | Enter approver and saved brief |
| Reporting lane | Choose organic, paid, or an explicitly combined outcome rule | Name which posts and ads the rule covers |
| Primary business outcome | Name one counted event and duplicate/correction rule | Name CRM, order or other authority |
| Outcome period start | Write the inclusive observed-event trigger and time zone | Link post or ad receipts for this lane when known |
| Outcome period end | Write an exclusive end boundary; fill actual date later | Record decision deadline and rationale |
| TikTok paid-ad attribution | Enter effective click/view rules, or not applicable | Link ad group, event source and dated export |
| GA4 key-event attribution | Enter property, key event, model, channels and lookback | Link dated property setting and report view |
| Report read and revision | Enter as-of time, preliminary/final scope and next check | Keep source export and reason for later revision |
Sources and limits. Google Analytics defines key-event lookback and data freshness. TikTok Attribution Analytics distinguishes click/view credit, its Performance Comparison guide distinguishes ad-impression time from event time, and current auction guidance describes web measurement conditions. Reviewed 28 October 2026. This card contains no account results, guaranteed platform defaults or causal claim.