Blank editorial worksheet · E79-VS-01

Visit-to-signup diagnosis sheet

One sheet covers one visit cohort and one signup moment. Copy the stage block for each stage, or use the blank CSV register. The stage map shows the order.

Local blank template. No submit action, no saving, no example funnel or result. Keep analytics exports and customer data in your own workspace. A drop between stages is a place to look, not a proven cause.

A. Pin the cohort and the signup moment

Analytics property and date range

Reviewed on (date, time, time zone)

Visit cohort: what counted as a visit, and which source and campaign values define it

The signup moment in plain words (what must exist for a visitor to count as signed up)

Signup event name and how it is sent (browser tag, server, other)

Funnel type used

B. One block per stage

Stage name

Event or page condition

Users reaching this stage

Device or entry-page cut applied

Hand test: device, browser, and what you saw at this stage

Is the stage event itself sound? (fires once, on the right action, on the right page)

C. Name one candidate breakpoint

Candidate type

Next owner

Evidence for and evidence against

Still unknown

Next check and date