Blank editorial worksheet · N10026-098
In-house or creator: route comparison card
One card covers one test question. Copy the route block for each route you compare, or use the blank CSV register . The route map shows the order of the steps.
Local blank template. No submit action, no saving, no example brand, quote or result. Keep quotes, invoices and private notes in your own workspace. This is an editorial method, not legal or financial advice.
A. Write the question first
Buyer objective, and where it came from (source and date)
Decision the next test feeds
The one question the test must answer, written as a sentence ending in a question mark
B. One block per route
Route 1
Route Choose Commission a creator Make it in-house No new video, use existing evidence
Named owner
Cost lines from your own records (cash, hours, other), each with its document and date; write “unknown” where you have none
What this route can show about the question
What this route cannot show
First-party data we would hold afterwards
Disclosure or rights questions still open
Feasible this month? Choose Yes No Unknown
Blocker or missing input
Route 2
Route Choose Commission a creator Make it in-house No new video, use existing evidence
Named owner
Cost lines from your own records (cash, hours, other), each with its document and date; write “unknown” where you have none
What this route can show about the question
What this route cannot show
First-party data we would hold afterwards
Disclosure or rights questions still open
Feasible this month? Choose Yes No Unknown
Blocker or missing input
Route 3
Route Choose Commission a creator Make it in-house No new video, use existing evidence
Named owner
Cost lines from your own records (cash, hours, other), each with its document and date; write “unknown” where you have none
What this route can show about the question
What this route cannot show
First-party data we would hold afterwards
Disclosure or rights questions still open
Feasible this month? Choose Yes No Unknown
Blocker or missing input
C. Choose one route
Route chosen Choose Commission a creator Make it in-house No new video, use existing evidence Open, need more input
Review date and owner
Reason in one sentence
What would change this choice (a fact you could observe, with a date)
