Blank editorial worksheet · N10026-010

Evidence-to-hypothesis sheet

One sheet carries one learning from two past campaign records into one new brief. A blank CSV holds the same fields, and the decision map shows the order.

Local blank template. No submit action, no saving, no example result. Keep campaign records in your own workspace. This is an editorial method, not legal or financial advice.

A. Record A

Campaign name and dates

Goal as first written

Result as observed, and the date you read it

Where the number came from, and who pulled it

Measurement status

Why that status (what you checked, what is missing)

B. Record B

Campaign name and dates

Goal as first written

Result as observed, and the date you read it

Where the number came from, and who pulled it

Measurement status

Why that status (what you checked, what is missing)

C. Compare

Everything that differed between A and B (creator, format, offer, product version, destination, timing, anything else)

Candidate learning in one sentence

Direction in A and B

Status

D. Hypothesis for the new brief

If we ___, we expect ___

Metric, window and read date

What would make this hypothesis wrong

Held constant in the new brief

Other learnings parked, and why

Owner and date this sheet was frozen