Blank editorial worksheet · N10026-042

Creator hook alternatives card

One card covers one brief. Copy an alternative block for each opening claim, or use the blank CSV register. The hook test map shows the order of the steps.

Local blank template. No submit action, no saving, no example creator or result. Keep briefs, replies and private drafts in your own workspace. This is an editorial method, not legal advice.

A. One claim source and what stays locked

Brief ID and version

Product fact ID, version and date verified

Locked: what the creator keeps (their own words, delivery, format, pacing, honest opinion; add any others)

Must stay true in every alternative (limits, conditions, anything the claim cannot say)

B. Alternatives that differ in claim

Alternative A

Opening claim, one sentence a viewer could check

Proof the brand holds (document, version, date)

What the viewer should see or hear first (intent, not a script)

Creator's reply, pasted as written

Creator's own wording, if offered (verbatim)

Creator's verdict

Brand decision

Alternative B

Opening claim, one sentence a viewer could check

Proof the brand holds (document, version, date)

What the viewer should see or hear first (intent, not a script)

Creator's reply, pasted as written

Creator's own wording, if offered (verbatim)

Creator's verdict

Brand decision

Alternative C

Opening claim, one sentence a viewer could check

Proof the brand holds (document, version, date)

What the viewer should see or hear first (intent, not a script)

Creator's reply, pasted as written

Creator's own wording, if offered (verbatim)

Creator's verdict

Brand decision

C. Ask, test unit and limit

Asked on (date, time, time zone)

What is compared, in which posts or ads, over which dates

What this test will not show

Decision owner, date and next step