Blank editorial worksheet · E45-CTA-01

CTA-to-first-screen rehearsal card

One card covers one spoken call to action and one real tap. Copy the promise-part block for each part, or use the blank CSV register. The journey map shows the order.

Local blank template. No submit action, no saving, no example brand or result. Keep private drafts and captures in your own workspace. This is an editorial method, not a measurement.

A. Freeze the sentence and the tap

Spoken CTA exactly as it will be said (and any on-screen text with it)

Brief and CTA version, with date

Where the viewer taps, and the visible label

Device, app or browser, locale, signed-in state

Checked at (date, time, time zone)

Capture file name or note (screen recording or screenshots of the tap and the first screen)

B. One block per promise part

Word or phrase from the CTA

Kind

What the first screen shows for it, before any scroll

Result

Fix type

C. First real task

The first thing a viewer can do toward the promise, and the control that starts it

Control label as shown

Size and spacing note on this device

Unresolved questions and who owns each

Decision (send, reword, repair or delay), owner and retest time