Blank editorial worksheet · E68-EV-01

Conversion event-definition card

One card defines one primary event for one campaign version. Or use the blank CSV register. The definition map shows the order of the five steps.

Local blank template. No submit action, no saving, no example brand, creator or result. Keep client records and analytics access details in your own workspace. This is an editorial method, not legal advice.

A. The business action

The action as one sentence a client can check against its own records

Exclusions: what does not count (staff tests, duplicates, other)

Client approver of the sentence

Card version and date

B. The record

System of record

Person who can read it

Moment the record is written (for example, when the request is accepted)

Known blind spots of the analytics event (blocked measurement, phone, other devices)

C. The event

Exact event name, spelled as it will be collected

Trigger and why it stands for the record moment

Counting method (once per event or once per session)

Reason for the counting method

Value and currency, with the client source, or "none"

Supporting events, labelled not primary

D. Mark and test

Marked as a key event on (date, time, time zone) and by whom

Labelled test seen in realtime at

Labelled test seen in a standard report at

Rule that keeps the test out of the campaign count

E. Freeze

Frozen on (date, time, time zone)

Change from the previous version and the date it takes effect

What this event will not show