Four Instagram collaboration messages

Four alternatives, not a sending sequence. Original drafting examples only. No account connection, auto-send, automatic saving or tested reply prediction. Replace every bracketed field, verify the request and recount the finished version to keep the editorial 80-word limit.

Edit each pale message, then copy the completed wording into your own retained document. Page edits are not automatically saved. A follow, comment exchange or interested reply does not create an agreement. Respect the declared contact route and recipient controls.

1. When the creator already follows your brand

55 whitespace-separated words before replacement. Filled text can differ; recount manually.

Hi [name], I’m [sender] from [brand]. Thanks for following us; your [specific post] shows the [relevant skill] we’re looking for. Would you consider one paid Instagram Reel demonstrating [product/task]? The fee and timing are still to agree; ad use is not included in this request. May I send the short brief for you to review?

Line purpose	Check before using
Identity and relevant observation	Name the sender/brand and one real piece of work; acknowledge a follow without treating it as consent.
Concrete paid request and limit	State one Reel and task, keep fee/timing open, and exclude ad use from this first request.
One small next question	Ask whether to share the brief, not for an address, finished idea or immediate commitment.

2. When this is a cold first message

56 whitespace-separated words before replacement. Filled text can differ; recount manually.

Hi [name], I’m [sender] at [brand]. Your [specific post] made [relevant task] clear. We’d like to discuss a product-only exchange: [exact product] for one Instagram Reel about your actual experience. No cash fee is proposed, and no positive opinion or ad use is requested. Is that arrangement of interest, or would you prefer a paid proposal?

Line purpose	Check before using
Identity and observed relevance	Give the creator enough context to recognize why this is a specific invitation.
Actual exchange and honest opinion	Say product-only, name the product and work, and avoid disguising required content as an unconditional gift.
Choice rather than assumed acceptance	Let the creator express interest or indicate that a paid discussion would be more appropriate.

3. After a genuine comment exchange

57 whitespace-separated words before replacement. Filled text can differ; recount manually.

Hi [name], it’s [sender] from [brand]. Thanks for discussing [actual topic] with us under [post]. Separately, would you be open to a paid [specific format/task] for [product]? The fee, timing and any use permissions would need agreement; our comment exchange creates no obligation. May I send the brief here, or is there a business contact you prefer?

Line purpose	Check before using
Truthful shared context	Refer only to a real exchange; do not invent a relationship or imply a comment was a request for work.
Separate commercial proposal	Make the work and paid nature visible while preserving unresolved fee, schedule and permissions.
Preferred route	Ask permission to share detail or use a declared business route; do not demand personal contact information.

4. When inviting a creator to an event

55 whitespace-separated words before replacement. Filled text can differ; recount manually.

Hi [name], I’m [sender] from [brand]. Your [specific work] relates to our [event purpose]. We’d like to offer complimentary admission to [event] on [date/time/time zone] in [place]. No post is required. Travel and accommodation are not included; any requested content would be a separate discussion. Would you like the agenda and access details before deciding?

Line purpose	Check before using
Identity and fit	Explain why this creator’s work relates to the event without assuming attendance.
Usable invitation facts	Give time zone/place and exactly which costs are covered. A no-post invitation stays no-post.
Information before a decision	Offer the agenda/access details; do not ask for attendance, address or coverage before those are understood.

Final check

Real sender and brand; observed work reference; no invented audience or product-use claim.
Exact proposed work and benefit. Mark fee, schedule and permissions that still require agreement.
One easy next question, not an immediate address, login, finished concept or acceptance request.
No hidden extra work, required praise, ad use or assumed consent.
Recipient-controlled requests may prevent further messages. These are alternatives, not four attempts.

Original Superdirector editorial teaching aid, November 5, 2026. The 80-word limit is editorial, not an Instagram rule or measured optimum. No messages sent.