Short-form creative brief

Original Superdirector worksheet • version 2026-11-05 • one production request

Click each pale box to edit, or copy the prompts into your own document. These edits stay in this open page; print or save a PDF to retain them. This worksheet does not grant rights or replace your agreement. Keep supporting evidence and contracts linked, not pasted into tiny boxes.

1. Project and current version

Name, brief date/version, owner, current document link.

Type here

2. Audience and viewing situation

One specific audience, its actual question, intended channel/placement.

Type here

3. Objective and measurement

One desired next action; metric definition, data source, owner, review date. Target is an aim, not a prediction.

Type here

4. One message

The single idea the viewer should be able to repeat.

Type here

5. Evidence to show

Allowed statement, exact source/version, visible demonstration and limits. No source means no factual promise.

Type here

6. Opening and tone

What the opening must establish; a concrete tone example and what to avoid.

Type here

7. Must-say / must-show / must-not-say

Short separate lists. Include pronunciation, current offer, disclosure and prohibited unsupported claims where relevant.

Type here

8. Creative latitude

Which wording, setting, performance or edit choices the maker owns.

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9. Deliverables and variants

Count finished cuts; length, aspect, resolution, captions, audio and file format; source files only if agreed.

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10. Assets and permissions

Accessible current assets, people/music/screen permissions and intended use; link the actual permission or agreement.

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11. Dates and feedback

Brief confirmation, first cut, consolidated feedback, final files and intended publish window; owners and time zones.

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12. Resources and review owners

Available budget/resources; content/fact owner, creative reviewer and final decision owner; unresolved decisions with owner/date.

Type here

Before handoff: can the maker open the assets, identify the allowed message, count the requested outputs and reach the person who can answer an unresolved question? Name what is still unknown.