Meg Jane ✦ SMM Tips, Systems & Templates

Hook Archetypes

• SMM notification chaos vs organized workflow
• Rapid wardrobe change visual loop
• Direct audience request question-and-answer

Narrative Arcs

• Validate client pressure, introduce branded series, offer script
• Identify workflow bottleneck, demonstrate tool, offer template CTA

Tension Curves

• High-stress notification overload dropping to organized calm
• Anxiety of client overthinking resolving into strategic clarity

Resolution Patterns

• Consolidating chaotic tools into one Notion dashboard
• Providing exact copy-paste scripts for client communication

Beat Structures

• Problem, series intro, tactical proof, keyword CTA
• Hook, step-by-step breakdown, B-roll montage, resource pitch

Dialogue Patterns

• Roleplay scripts addressing common client objections
• Branded series intros like 'Start Messy Start Smart'

Pacing Rules

• Rapid-fire delivery matching high-frequency jump cuts
• Syncing spoken key terms with dynamic text overlays

CTA Patterns

• Comment a specific keyword for automated templates
• Ask highly specific questions to drive comment engagement

Framing Patterns

• Static medium shots for direct talking head
• Close-up B-roll of hands typing or filming

Camera Movement

• Locked-off static camera for seamless jump cuts
• Subtle handheld movement for lifestyle B-roll cuts

Transitions

• Lens tap transition to reveal green screen
• One-second pattern interrupts cutting to different locations

Sequencing

• Talking head bookends framing a rapid B-roll middle

Location Patterns

• Home office setup with natural window lighting
• Cozy workspace with subtle organizational background props

Blocking Patterns

• Holding a mug or notebook to anchor hands
• Interacting with laptop to make digital work tangible

Audio Patterns

• Voiceover narration layered over rapid B-roll montages
• Trending audio tracks synced to fast visual cuts

Editing System

Fast-paced jump cut editing with green screen overlays