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Meg Jane ✦ SMM Tips, Systems & Templates
Instagram@thesocial.plot

Meg Jane ✦ SMM Tips, Systems & Templates

helping freelance SMMs stop winging it 🎱 ✦ systems ✦ templates ✦ no hustle culture BS still working with clients + teaching from the inside ↓

19.8Kfollowers

10

Analyzed Videos

10

Analyses

19.8K

Followers

Instagram

Platform

Brand Identity

Visual Signature

Color Palette

#111111

#FFFFFF

#F5C518

Framing

  • medium shot
  • close-up

Style Notes

  • Lighting: natural or practical lighting optimized for social clarity
  • Pace: medium-fast pacing with punchy rhythm

Voice & Themes

Tone

conversational and energetic

Content Pillars

  • media
  • what

Recurring Themes

  • media
  • what

Production Rhythm

Avg Duration

43s

Posting Cadence

Weekly

Best Format

short-form explainer with strong first 3 seconds

Video Styles

Story Logic

Hook Archetypes

  • Overwhelmed freelancer chaos vs dream workflow
  • Direct call-out of industry-specific anxiety
  • Visual pattern-interrupt with rapid wardrobe changes

Narrative Arcs

  • Problem validation to structured step-by-step solution
  • Debunking common advice to offering actionable scripts
  • Aspirational lifestyle B-roll paired with business systems

Tension Curves

  • High-stress notification chaos dropping into organized calm
  • Anxiety of client pressure resolved by professional scripts
  • Overthinking brand identity resolved by simple audience narrowing

Resolution Patterns

  • Directing to a specific Notion template lead magnet
  • Providing copy-paste scripts for client communication
  • Promoting a structured multi-part workbook series

Script Logic

Beat Structures

  • Problem -> Series Branding -> Actionable Tactic -> CTA
  • Hook -> Step-by-Step Breakdown -> Consequence of Skipping -> Resource CTA
  • Rapid-fire credentials list synced to trending audio

Dialogue Patterns

  • Using relatable self-deprecating labels like 'Notion girlie'
  • Direct roleplay scripts addressing client objections
  • Simplifying complex tools using familiar everyday analogies

Pacing Rules

  • High-tempo verbal delivery with zero dead air
  • Information-dense lists delivered in rapid succession
  • Rhythmic alignment of spoken words to visual cuts

CTA Patterns

  • Comment a specific keyword for automated DM delivery
  • Teasing the next part of a numbered series
  • Asking a highly specific question to boost comments

Shot Logic

Framing Patterns

  • Consistent medium shot talking head centered in frame
  • Alternating medium close-ups with quick lifestyle B-roll
  • Locked-off static framing for seamless jump cuts

Camera Movement

  • Static tripod shots for educational talking head segments
  • Subtle handheld movement for lifestyle and work B-roll
  • Kinetic spins or lens taps to trigger transitions

Transitions

  • Rapid jump cuts to eliminate pauses and breaths
  • Lens tap or hand gesture triggering green screen overlays
  • Strobe-like wardrobe changes on identical background frames

Sequencing

  • Talking head bookends with a rapid B-roll montage middle
  • Alternating talking head with green screen product walkthroughs
  • Rapid 0.5-second cuts synced to music beats

Production Logic

Location Patterns

  • Bright home office with natural window lighting
  • Cozy workspace with subtle background set dressing
  • Dynamic mix of home, cafe, and outdoor environments

Blocking Patterns

  • Holding a physical prop like a mug or notebook
  • Using expressive hand gestures to emphasize key points
  • Interacting with a laptop to make digital work tangible

Audio Patterns

  • Direct-to-camera speech layered over soft trending music
  • Voiceover narration over rapid lifestyle B-roll
  • High-energy spoken delivery synced to audio beats

Editing System

Fast-paced jump cuts with dynamic text overlays, green screen product mockups, and rhythmic music syncing.

Analyses of @thesocial.plot

Superdirector breakdowns generated from this account's analyzed videos.

yow yow yow, I thought I should say hi to the newbies 🌟 welcome gals to a lil corner of the internet for the freelance girlies and creative biz owners…I’m Meg & I’m the face behind The Social Plot

A lil about me:

⏱️ I’ve been building my business for over 3 years now

🍰 I was a baker before becoming a social media manager (I know, what a pivot)

📆 I’m best known for my content plans (& I’ve made the BEST content planning system for my biz which SO many of you now use - brings me A LOT of JOY 💗💗)

🎓 I’m a self-taught marketer & believe in building your OWN experience 

❌ the “end goal” of The Social Plot is NOT to build an agency. I like it just me.

✅ the “end goal” of TSP is to build on the community that I’ve already got here & on the other app - that part of the job is my fav part ✨

🐾 I have ZERO employees, but I do have a cat who’s basically my right-hand man

🍵 my wife works in speciality coffee, so I get delish coffee every day (don’t be too jel)

🏡 I’m moving from Brighton ➡️ Bath this year (& I’m so so so excited!!!!)

🤳 I think that being a messy creative is the best way to work, you learn quicker from your mistakes imo & tbh I find perfectionism annoying (I’m so sorry but it’s true 🤭)

Ly gals xoxox 

#socialmediamanagerlife #socialmediamanagers

yow yow yow, I thought I should say hi to the newbies 🌟 welcome gals to a lil corner of the internet for the freelance girlies and creative biz owners…I’m Meg & I’m the face behind The Social Plot A lil about me: ⏱️ I’ve been building my business for over 3 years now 🍰 I was a baker before becoming a social media manager (I know, what a pivot) 📆 I’m best known for my content plans (& I’ve made the BEST content planning system for my biz which SO many of you now use - brings me A LOT of JOY 💗💗) 🎓 I’m a self-taught marketer & believe in building your OWN experience ❌ the “end goal” of The Social Plot is NOT to build an agency. I like it just me. ✅ the “end goal” of TSP is to build on the community that I’ve already got here & on the other app - that part of the job is my fav part ✨ 🐾 I have ZERO employees, but I do have a cat who’s basically my right-hand man 🍵 my wife works in speciality coffee, so I get delish coffee every day (don’t be too jel) 🏡 I’m moving from Brighton ➡️ Bath this year (& I’m so so so excited!!!!) 🤳 I think that being a messy creative is the best way to work, you learn quicker from your mistakes imo & tbh I find perfectionism annoying (I’m so sorry but it’s true 🤭) Ly gals xoxox #socialmediamanagerlife #socialmediamanagers

yow yow yow, I thought I should say hi to the newbies 🌟 welcome gals to a lil corner of the internet for the freelance girlies and creative biz owners…I’m Meg & I’m the face behind The Social Plot A lil about me: ⏱️ I’ve been building my business for over 3 years now 🍰 I was a baker before becoming a social media manager (I know, what a pivot) 📆 I’m best known for my content plans (& I’ve made the BEST content planning system for my biz which SO many of you now use - brings me A LOT of JOY 💗💗) 🎓 I’m a self-taught marketer & believe in building your OWN experience ❌ the “end goal” of The Social Plot is NOT to build an agency. I like it just me. ✅ the “end goal” of TSP is to build on the community that I’ve already got here & on the other app - that part of the job is my fav part ✨ 🐾 I have ZERO employees, but I do have a cat who’s basically my right-hand man 🍵 my wife works in speciality coffee, so I get delish coffee every day (don’t be too jel) 🏡 I’m moving from Brighton ➡️ Bath this year (& I’m so so so excited!!!!) 🤳 I think that being a messy creative is the best way to work, you learn quicker from your mistakes imo & tbh I find perfectionism annoying (I’m so sorry but it’s true 🤭) Ly gals xoxox #socialmediamanagerlife #socialmediamanagers

Views
1.2K views
Post date
Posted Jan 19, 2026
Original post
View on Instagram
thesocial.plotinstagram
So how do you land a client as a new social media manager? If this is your goal in 2026, I’ve got you girl 💅🏼👀

The first step is having a portfolio of work that shows what you can do for a brand.

Whether you’ve worked with someone before or you’ve created content for a hypothetical brand, the aim of the portfolio is to demonstrate the value you can provide.

BUT a solid portfolio is pointless if you don’t have anyone seeing it.

A really simple but effective way to get people viewing your portfolio is to base your first month of content around driving traffic from Social Media to that link in your bio.

Watch the full video for the details on how to do exactly that 🙌

And if you want to be a Social Media manager in 2026, I would love to know what are the biggest drawbacks or challenges you’re facing right now ?

#socialmediamanagers #socialmediamanagerlife #socialmediamarketingstrategy #marketingportfolio

So how do you land a client as a new social media manager? If this is your goal in 2026, I’ve got you girl 💅🏼👀 The first step is having a portfolio of work that shows what you can do for a brand. Whether you’ve worked with someone before or you’ve created content for a hypothetical brand, the aim of the portfolio is to demonstrate the value you can provide. BUT a solid portfolio is pointless if you don’t have anyone seeing it. A really simple but effective way to get people viewing your portfolio is to base your first month of content around driving traffic from Social Media to that link in your bio. Watch the full video for the details on how to do exactly that 🙌 And if you want to be a Social Media manager in 2026, I would love to know what are the biggest drawbacks or challenges you’re facing right now ? #socialmediamanagers #socialmediamanagerlife #socialmediamarketingstrategy #marketingportfolio

So how do you land a client as a new social media manager? If this is your goal in 2026, I’ve got you girl 💅🏼👀 The first step is having a portfolio of work that shows what you can do for a brand. Whether you’ve worked with someone before or you’ve created content for a hypothetical brand, the aim of the portfolio is to demonstrate the value you can provide. BUT a solid portfolio is pointless if you don’t have anyone seeing it. A really simple but effective way to get people viewing your portfolio is to base your first month of content around driving traffic from Social Media to that link in your bio. Watch the full video for the details on how to do exactly that 🙌 And if you want to be a Social Media manager in 2026, I would love to know what are the biggest drawbacks or challenges you’re facing right now ? #socialmediamanagers #socialmediamanagerlife #socialmediamarketingstrategy #marketingportfolio

Views
192 views
Post date
Posted Nov 27, 2025
Original post
View on Instagram
thesocial.plotinstagram
the people who watch your stories, screenshot your posts, or have a group chat about how you’re “cringe”

they’re always watching and most of the time, it’s not really about you!!!

it’s about the fact that you’re doing the thing they’re too scared to do.

you’re posting
putting your face out there
launching your offer
saying what you think
shooting your shot

while they sit there imagining how they *could* do it

how they’d “make so much money if they tried”, but never actually pressing post 🙃

it’s easier to judge than to participate.

& hard to admit…”I wish I had the guts to do that myself”

social media has opened doors that didn’t even exist before.

I’ve seen creators go from filming in their bedrooms to:
⭐️ hosting red carpet events
🎭performing in the West End
📺 fronting TV shows
💸 building six-figure businesses
🌍 creating real communities

this platform rewards the people who take the shot.

is it scary? yes.
does it require thick skin? absolutely.

but the ones who put themselves out there are the ones who get the opportunities.

people will judge you either way ➡️ you may as well let them judge you while you build the thing you wanna build!!!!

don’t let someone else’s insecurity shrink your ambition gorg peeps!! 🫶✨

the people who watch your stories, screenshot your posts, or have a group chat about how you’re “cringe” they’re always watching and most of the time, it’s not really about you!!! it’s about the fact that you’re doing the thing they’re too scared to do. you’re posting putting your face out there launching your offer saying what you think shooting your shot while they sit there imagining how they *could* do it how they’d “make so much money if they tried”, but never actually pressing post 🙃 it’s easier to judge than to participate. & hard to admit…”I wish I had the guts to do that myself” social media has opened doors that didn’t even exist before. I’ve seen creators go from filming in their bedrooms to: ⭐️ hosting red carpet events 🎭performing in the West End 📺 fronting TV shows 💸 building six-figure businesses 🌍 creating real communities this platform rewards the people who take the shot. is it scary? yes. does it require thick skin? absolutely. but the ones who put themselves out there are the ones who get the opportunities. people will judge you either way ➡️ you may as well let them judge you while you build the thing you wanna build!!!! don’t let someone else’s insecurity shrink your ambition gorg peeps!! 🫶✨

the people who watch your stories, screenshot your posts, or have a group chat about how you’re “cringe” they’re always watching and most of the time, it’s not really about you!!! it’s about the fact that you’re doing the thing they’re too scared to do. you’re posting putting your face out there launching your offer saying what you think shooting your shot while they sit there imagining how they *could* do it how they’d “make so much money if they tried”, but never actually pressing post 🙃 it’s easier to judge than to participate. & hard to admit…”I wish I had the guts to do that myself” social media has opened doors that didn’t even exist before. I’ve seen creators go from filming in their bedrooms to: ⭐️ hosting red carpet events 🎭performing in the West End 📺 fronting TV shows 💸 building six-figure businesses 🌍 creating real communities this platform rewards the people who take the shot. is it scary? yes. does it require thick skin? absolutely. but the ones who put themselves out there are the ones who get the opportunities. people will judge you either way ➡️ you may as well let them judge you while you build the thing you wanna build!!!! don’t let someone else’s insecurity shrink your ambition gorg peeps!! 🫶✨

Views
48 views
Post date
Posted Feb 23, 2026
Original post
View on Instagram
thesocial.plotinstagram
One for the girls who want to know how I plan all social media content as a freelance social media manager with multiple clients 📆

& yessss, I use Notion as my content planning platform! 

It’s the only platform that my clients need to download and use to work with me 💗 and they LOVE how simple I’ve made things for them.

When it comes to content planning, I need something visual but also organised

And over the last three years, I’ve built out the exact template that I need to go from drafting ideas, to creating content capture lists, to getting content approved by my clients ⭐️

So if you’re a freelance social media manager who struggles with feeling disorganised and chaotic behind the scenes…this videos for you💅🏼💅🏼

#contentplanning #contentplanner #socialmediamanagers #socialmediamanagerlife

One for the girls who want to know how I plan all social media content as a freelance social media manager with multiple clients 📆 & yessss, I use Notion as my content planning platform! It’s the only platform that my clients need to download and use to work with me 💗 and they LOVE how simple I’ve made things for them. When it comes to content planning, I need something visual but also organised And over the last three years, I’ve built out the exact template that I need to go from drafting ideas, to creating content capture lists, to getting content approved by my clients ⭐️ So if you’re a freelance social media manager who struggles with feeling disorganised and chaotic behind the scenes…this videos for you💅🏼💅🏼 #contentplanning #contentplanner #socialmediamanagers #socialmediamanagerlife

One for the girls who want to know how I plan all social media content as a freelance social media manager with multiple clients 📆 & yessss, I use Notion as my content planning platform! It’s the only platform that my clients need to download and use to work with me 💗 and they LOVE how simple I’ve made things for them. When it comes to content planning, I need something visual but also organised And over the last three years, I’ve built out the exact template that I need to go from drafting ideas, to creating content capture lists, to getting content approved by my clients ⭐️ So if you’re a freelance social media manager who struggles with feeling disorganised and chaotic behind the scenes…this videos for you💅🏼💅🏼 #contentplanning #contentplanner #socialmediamanagers #socialmediamanagerlife

Views
277 views
Post date
Posted Feb 12, 2026
Original post
View on Instagram
thesocial.plotinstagram
For my gals who want to get into social media management but have no idea where to start…I’ve got YA 💗

You girlies love my NEWBIE series on carousels 👀 so I’m breaking it down even further with 4 actionable steps to start a social media management business 

We’re starting STRONG with Step 1: Getting grounded

This is the part everyone skips, but it’s the part that makes everything else easier

➡️ Before offering social media services, pricing your packages, or starting to post on Instagram, you need to understand what kind of social media manager you want to be and what you’re building!

Not just what you do…but 

💅🏼 who you are as a freelancer
😇 what matters to you
📆 what kind of business will feel sustainable long-term

Because diving into social media management without direction is probably why you’re struggling right now! 

Get grounded first
The rest will start to make way more sense 🤍

If you’re thinking about starting a social media management business, I know it’s HARD but tell me - what’s the part you’re most stuck on right now? 🫶

#socialmediamanagers #socialmediamanagement #socialmediamanagerlife

For my gals who want to get into social media management but have no idea where to start…I’ve got YA 💗 You girlies love my NEWBIE series on carousels 👀 so I’m breaking it down even further with 4 actionable steps to start a social media management business We’re starting STRONG with Step 1: Getting grounded This is the part everyone skips, but it’s the part that makes everything else easier ➡️ Before offering social media services, pricing your packages, or starting to post on Instagram, you need to understand what kind of social media manager you want to be and what you’re building! Not just what you do…but 💅🏼 who you are as a freelancer 😇 what matters to you 📆 what kind of business will feel sustainable long-term Because diving into social media management without direction is probably why you’re struggling right now! Get grounded first
The rest will start to make way more sense 🤍 If you’re thinking about starting a social media management business, I know it’s HARD but tell me - what’s the part you’re most stuck on right now? 🫶 #socialmediamanagers #socialmediamanagement #socialmediamanagerlife

For my gals who want to get into social media management but have no idea where to start…I’ve got YA 💗 You girlies love my NEWBIE series on carousels 👀 so I’m breaking it down even further with 4 actionable steps to start a social media management business We’re starting STRONG with Step 1: Getting grounded This is the part everyone skips, but it’s the part that makes everything else easier ➡️ Before offering social media services, pricing your packages, or starting to post on Instagram, you need to understand what kind of social media manager you want to be and what you’re building! Not just what you do…but 💅🏼 who you are as a freelancer 😇 what matters to you 📆 what kind of business will feel sustainable long-term Because diving into social media management without direction is probably why you’re struggling right now! Get grounded first
The rest will start to make way more sense 🤍 If you’re thinking about starting a social media management business, I know it’s HARD but tell me - what’s the part you’re most stuck on right now? 🫶 #socialmediamanagers #socialmediamanagement #socialmediamanagerlife

Views
1.1K views
Post date
Posted Jan 7, 2026
Original post
View on Instagram
thesocial.plotinstagram
If you’re a social media manager who is stressing about achieving client expectations I.e they want 1000 new followers from each post OR cannot see why we don’t say “buy it now” on every post…

This is how I handle those conversations with my clients 💗

As a social media manager, we are responsible for helping out clients show up consistently on social, building a recognisable brand image online and reaching the right people with our content.

BUT sometimes, the expectations are way beyond that.

Social media marketing is not a predictable field.

There’s no magic recipe that ensures your content will perform well. We have to try and test and adapt. And that means some posts will flop but some will thrive.

Hope this helps some of my fellow social media managers who are currently navigating this with their clients 🫶

#socialmediamanagers #socialmediamanagementtips #socialmediamanagerlife

If you’re a social media manager who is stressing about achieving client expectations I.e they want 1000 new followers from each post OR cannot see why we don’t say “buy it now” on every post… This is how I handle those conversations with my clients 💗 As a social media manager, we are responsible for helping out clients show up consistently on social, building a recognisable brand image online and reaching the right people with our content. BUT sometimes, the expectations are way beyond that. Social media marketing is not a predictable field. There’s no magic recipe that ensures your content will perform well. We have to try and test and adapt. And that means some posts will flop but some will thrive. Hope this helps some of my fellow social media managers who are currently navigating this with their clients 🫶 #socialmediamanagers #socialmediamanagementtips #socialmediamanagerlife

If you’re a social media manager who is stressing about achieving client expectations I.e they want 1000 new followers from each post OR cannot see why we don’t say “buy it now” on every post… This is how I handle those conversations with my clients 💗 As a social media manager, we are responsible for helping out clients show up consistently on social, building a recognisable brand image online and reaching the right people with our content. BUT sometimes, the expectations are way beyond that. Social media marketing is not a predictable field. There’s no magic recipe that ensures your content will perform well. We have to try and test and adapt. And that means some posts will flop but some will thrive. Hope this helps some of my fellow social media managers who are currently navigating this with their clients 🫶 #socialmediamanagers #socialmediamanagementtips #socialmediamanagerlife

Views
8 views
Post date
Posted Dec 1, 2025
Original post
View on Instagram
thesocial.plotinstagram
For the girls who are wondering: “how do I show up without overthinking it?!” 

I have been there gals (sometimes I still struggle…) but to get there, I had to sit down and figure out a few things for myself 👀

I had to think about:

💬 how I wanted to share my voice (without forcing it)

🌳 how to build credibility in a way that felt natural

💅 how to make content that matched my energy (& not just whatever everyone else was posting)

This is where it can feel a bit vulnerable & that is NORMAL.

Trust me, you don’t need to be on every platform posting multiple times a day

it is possible to show up in a way that feels sustainable WHEN you figure out what showing up as YOU looks like

#socialmediamanagers #socialmediamanagementservice

For the girls who are wondering: “how do I show up without overthinking it?!” I have been there gals (sometimes I still struggle…) but to get there, I had to sit down and figure out a few things for myself 👀 I had to think about: 💬 how I wanted to share my voice (without forcing it) 🌳 how to build credibility in a way that felt natural 💅 how to make content that matched my energy (& not just whatever everyone else was posting) This is where it can feel a bit vulnerable & that is NORMAL. Trust me, you don’t need to be on every platform posting multiple times a day it is possible to show up in a way that feels sustainable WHEN you figure out what showing up as YOU looks like #socialmediamanagers #socialmediamanagementservice

For the girls who are wondering: “how do I show up without overthinking it?!” I have been there gals (sometimes I still struggle…) but to get there, I had to sit down and figure out a few things for myself 👀 I had to think about: 💬 how I wanted to share my voice (without forcing it) 🌳 how to build credibility in a way that felt natural 💅 how to make content that matched my energy (& not just whatever everyone else was posting) This is where it can feel a bit vulnerable & that is NORMAL. Trust me, you don’t need to be on every platform posting multiple times a day it is possible to show up in a way that feels sustainable WHEN you figure out what showing up as YOU looks like #socialmediamanagers #socialmediamanagementservice

Views
830 views
Post date
Posted Jan 22, 2026
Original post
View on Instagram
thesocial.plotinstagram
How to become a Notion girlie 👀 Ep.1: what the F is Notion?! 

This year alone over 500 of you have bought my Notion content calendar 😭 so I feel qualified to say that I am a Notion converter!!

But if you haven’t got my calendar and don’t have the tutorial on how to use it, this is the series for you!

Here’s the episode lowdown:
🎤 Ep. 1: What the F is Notion?
👀 Ep. 2: The basics (Blocks & Databases)
📆 Ep. 3: 3 step content planning in Notion
💭 Ep. 4: How to get your clients to use Notion
💅🏼 Ep. 5: Mistakes to AVOID on Notion 

So sounds like a bit of you make sure you save this video for future reference, or give me a follow so you don’t miss the next episode! 

#contentplanning #socialmediamanagers #contentcalendar #notion @notionhq

How to become a Notion girlie 👀 Ep.1: what the F is Notion?! This year alone over 500 of you have bought my Notion content calendar 😭 so I feel qualified to say that I am a Notion converter!! But if you haven’t got my calendar and don’t have the tutorial on how to use it, this is the series for you! Here’s the episode lowdown: 🎤 Ep. 1: What the F is Notion? 👀 Ep. 2: The basics (Blocks & Databases) 📆 Ep. 3: 3 step content planning in Notion 💭 Ep. 4: How to get your clients to use Notion 💅🏼 Ep. 5: Mistakes to AVOID on Notion So sounds like a bit of you make sure you save this video for future reference, or give me a follow so you don’t miss the next episode! #contentplanning #socialmediamanagers #contentcalendar #notion @notionhq

How to become a Notion girlie 👀 Ep.1: what the F is Notion?! This year alone over 500 of you have bought my Notion content calendar 😭 so I feel qualified to say that I am a Notion converter!! But if you haven’t got my calendar and don’t have the tutorial on how to use it, this is the series for you! Here’s the episode lowdown: 🎤 Ep. 1: What the F is Notion? 👀 Ep. 2: The basics (Blocks & Databases) 📆 Ep. 3: 3 step content planning in Notion 💭 Ep. 4: How to get your clients to use Notion 💅🏼 Ep. 5: Mistakes to AVOID on Notion So sounds like a bit of you make sure you save this video for future reference, or give me a follow so you don’t miss the next episode! #contentplanning #socialmediamanagers #contentcalendar #notion @notionhq

Views
3.0K views
Post date
Posted Sep 29, 2025
Original post
View on Instagram
thesocial.plotinstagram

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