Igoris Jarmolenka

Hook Archetypes

• Immediate high-energy performance immersion
• Visual curiosity via location discovery

Narrative Arcs

• Performance-to-lifestyle transition
• Discovery-to-experience progression

Tension Curves

• Gradual intensity build via performance
• Atmospheric buildup before product reveal

Resolution Patterns

• Direct conversion via clear CTA
• Atmospheric wrap-up encouraging visitation

Beat Structures

• Hook-Build-Reveal-CTA sequence
• Discovery-Solution-CTA progression

Dialogue Patterns

• Authentic, unscripted-feeling interactions
• Minimalist, music-driven narration

Pacing Rules

• Fast-paced cuts for retention
• Slow, deliberate editing for mood

CTA Patterns

• Clear text overlays for events
• Direct invitation to visit location

Framing Patterns

• Medium shots for performer connection
• Close-ups for product/personality detail

Camera Movement

• Handheld movement for raw authenticity
• Static shots for stable discovery

Transitions

• Match-to-music editing cuts
• Direct cuts between disparate locations

Sequencing

• Intercutting performance with lifestyle B-roll
• Wide-to-close progression for product reveal

Location Patterns

• Concert stage for high energy
• Cozy, authentic indoor environments

Blocking Patterns

• Performer-centric stage presence
• Interaction-focused product presentation

Audio Patterns

• Music-synced rhythmic editing
• Ambient atmosphere over voiceover

Editing System

Rhythmic, music-driven cut pacing