Creative Ave | Boutique Digital Marketing Agency

Hook Archetypes

• Contrarian industry opinion
• Relatable lifestyle struggle
• Efficiency-focused curiosity gap

Narrative Arcs

• Problem-Solution-Proof-CTA
• Day-in-the-life process reveal
• Expert critique of common mistakes

Tension Curves

• Identify common pain point
• Challenge status quo assumptions
• Provide actionable relief

Resolution Patterns

• Direct engagement CTA
• Tangible asset giveaway
• Community-building question

Beat Structures

• Hook (0-5s) -> Problem -> Solution -> CTA
• Context -> Process Demonstration -> CTA

Dialogue Patterns

• Direct, authoritative expert voice
• Minimalist, context-providing text overlays

Pacing Rules

• Fast-cut montage for process
• Slow, deliberate talking head for strategy

CTA Patterns

• Comment for template/asset
• Invite industry-specific suggestions

Framing Patterns

• Medium close-up for authority
• Wide shots for environmental context
• Grid/split-screen for comparison

Camera Movement

• Static tripod for educational authority
• Handheld for authentic BTS energy

Transitions

• Hard cuts between talking head and B-roll
• Visual overlays for data/examples

Sequencing

• Talking head interspersed with B-roll
• Rapid montage of workflow steps

Location Patterns

• Natural, aesthetic work environments
• Studio key lighting for authority

Blocking Patterns

• Subject centered, eye-level framing
• Action-oriented movement during BTS

Audio Patterns

• Music-driven rhythm for montages
• Clear, direct voiceover for strategy

Editing System

Hybrid: Fast-paced BTS montages vs. slow-paced strategic talking heads