Luise | M.Sc. Psychology | Soft Stoicism

Hook Archetypes

• Direct problem-solution identification
• Curiosity-driven philosophical questions
• Relatable emotional struggle validation

Narrative Arcs

• Problem validation to actionable framework
• Misconception debunking to reframe
• Philosophical concept to practical application

Tension Curves

• Low-pressure, calm educational pacing
• Gradual build from struggle to relief

Resolution Patterns

• Actionable micro-commitment steps
• Summary of core takeaway
• Direct link to digital resources

Beat Structures

• Hook, Problem, Framework, Solution, CTA
• Hook, Misconception, Reframe, Action, CTA

Dialogue Patterns

• Conversational, empathetic, and authoritative tone
• Reframing negative concepts into positive tools
• Direct address to viewer's internal experience

Pacing Rules

• Slow, deliberate delivery for complex topics
• Consistent, steady rhythm without rapid-fire editing

CTA Patterns

• Direct instruction to workbook/newsletter
• Value-based summary before call to action

Framing Patterns

• Medium close-up for intimate connection
• Static framing to maintain focus

Camera Movement

• Zero camera movement; strictly static

Transitions

• Jump cuts for pacing efficiency
• Direct cuts between logical beats

Sequencing

• Single-take style for authenticity
• Consistent visual anchor throughout video

Location Patterns

• Minimalist, clean, home-office environment
• Natural lighting for authentic aesthetic

Blocking Patterns

• Direct eye contact with camera lens
• Minimal physical movement to emphasize focus

Audio Patterns

• Clean, dry vocal audio
• Absence of distracting background music

Editing System

Minimalist, focus-driven cut style