# ASO next-investigation worksheet

Blank planning record, not permission to change a listing or buy traffic.

- Actual supported product task:
- Candidate phrase and relevance evidence:
- Rejected phrase and preserved reason:
- Tool/provider, score definition, market and date:
- Rank query, storefront, language, surface and observation time:
- Actual acquisition report, period and filters:
- Numerator, denominator, first downloads and redownloads:
- Paid activity and unknown source scope:
- Concurrent title, creative, offer or promotion changes:
- One unresolved question:
- Metadata observation versus eligible randomized creative treatment:
- Proposed next investigation and what would change the decision:
- Traffic or interpretation limitations:
- Exact reviewer, approval and execution states:

A score is not search volume. Search-source reporting is not automatically organic. A title rewrite is not a randomized product-page-optimization treatment.