@zuck Instagram Video Analysis: You know you love | Superdirector

You know you love this song. And now your Ray-Ban Meta glasses can play any song or playlist from Spotify, Amazon Music and more using just your voice 💪🎶

INSTAGRAM@zuck

You know you love this song. And now your Ray-Ban Meta glasses can play any song or playlist from Spotify, Amazon Music and more using just your voice 💪🎶

Effectively uses the 'expectation vs reality' trend.
Contrasting audio choices create immediate comedic impact.
The unexpected sparring footage adds a layer of surprise and visual interest.

curiosityhandheld vlogmoderate cuts

Hook

8/10

Viral

9/10

Views9.0M

Likes319.0K

Analysis

Execution Elements

Visual Style

handheld vlog

natural indoor

Audio Design

comedic contrast

none

The Hook

curiosity

Starts with a direct voice command to smart glasses

Setting

office and gym

smart glasses, phone, boxing gloves, shin guards

Structure Analysis

10 SHOTS

01

Hook

Introduce the product feature (voice control) and set up the premise.

00:00 - 00:021 SHOT

100:00

close-upeye-levelhandheld

Establish the product and the premise.

Camera

static

Action

Mark Zuckerberg speaks a voice command to his Ray-Ban Meta glasses.

Audio

Dialogue only.

02

Setup

Establish the expectation of what people think he's listening to (intense music).

00:02 - 00:062 SHOTS

200:02

wide shoteye-levelhandheld

Set up the expectation of intense music.

Camera

tracking forward

Action

Camera follows Zuckerberg walking through an office space. Text overlay: 'What people think I'm listening to'.

Audio

Heavy metal music starts.

hard-cut

300:04

POVeye-levelhandheld

Transition to the outside, building anticipation.

Camera

push in

Action

POV shot of pushing open glass doors to exit the building.

Audio

Heavy metal music continues.

03

Reveal

Subvert expectations by revealing the actual, upbeat pop song he's listening to.

00:06 - 00:091 SHOT

400:06

wide shoteye-levelhandheld

Deliver the comedic subversion of expectations.

Camera

static

Action

Zuckerberg walks out of the building and down some stairs looking at his phone. Text overlay changes to: 'What I'm actually listening to'.

Audio

Music abruptly switches to an upbeat pop song.

04

Punchline

Show him actually fighting while listening to the upbeat pop song, reinforcing the joke.

00:09 - 00:171 SHOT

500:09

medium wide shoteye-levelhandheld

Reinforce the joke by showing intense action paired with lighthearted music.

Camera

tracking action

Action

Zuckerberg is sparring in an MMA gym. Text overlay: 'No but really'.

Audio

Upbeat pop song continues.

05

Loop

The video loops back to the beginning, repeating the entire sequence.

00:17 - 00:365 SHOTS

600:17

close-upeye-levelhandheld

Restart the loop.

Camera

static

Action

Video loops back to the beginning. Mark Zuckerberg speaks a voice command to his Ray-Ban Meta glasses.

Audio

Dialogue only.

hard-cut

700:19

wide shoteye-levelhandheld

Repeat setup.

Camera

tracking forward

Action

Camera follows Zuckerberg walking through an office space. Text overlay: 'What people think I'm listening to'.

Audio

Heavy metal music starts.

hard-cut

800:22

POVeye-levelhandheld

Repeat transition.

Camera

push in

Action

POV shot of pushing open glass doors to exit the building.

Audio

Heavy metal music continues.

hard-cut

900:24

wide shoteye-levelhandheld

Repeat reveal.

Camera

static

Action

Zuckerberg walks out of the building and down some stairs looking at his phone. Text overlay changes to: 'What I'm actually listening to'.

Audio

Music abruptly switches to an upbeat pop song.

hard-cut

1000:28

medium wide shoteye-levelhandheld

Repeat punchline.

Camera

tracking action

Action

Zuckerberg is sparring in an MMA gym. Text overlay: 'No but really'.

Audio

Upbeat pop song continues.

Creator Anatomy

Explore the creator page behind this analysis.

Mark Zuckerberg

Mark Zuckerberg

@zuck on instagram • 17.0M followers

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