too mushy ➡️ fighting with customer service ➡️ peaceful resolution 🐾
- Simple, relatable premise drives engagement
- Rhythmic editing to music creates a satisfying loop
- Close-up shots of the cat's face and paws maximize cuteness
Execution Elements
Visual Style
handheld raw
natural
Audio Design
energy driver
none
The Hook
visual surprise
unexpected subject in a mundane object
Setting
home interior
cardboard box
Structure Analysis
Hook
Establish the premise of the cat in the blueberry box.
Action
Show the cat waking up and grooming to build engagement.
Play
Show the cat interacting with the box holes to create a rhythmic, funny sequence.
Creator Anatomy
Explore the creator page behind this analysis.
Pascale Potvin 💌
@pastellepalaces on instagram • 1.9K followers
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