INSTAGRAM@mgraemedia

You shouldn’t have to wait until you’re in pain to prioritize your health. 🤍 At Compass Chiropractic, Dr. Leah is passionate about whole-family wellness, and it shows in everything she does. She focuses on: ✔️ Pregnancy support + balanced pelvis for smoother births ✔️ Postpartum recovery + nervous system regulation ✔️ Gentle newborn + pediatric care ✔️ Supporting kids as they grow and develop It really isn’t just about adjustments. It’s about helping your body function the way it was designed to! If you’re local and looking for holistic chiropractic care in Allentown PA, Compass Chiropractic and Family Wellness is the place to go!

Uses a personal, relatable intro to build immediate trust.
Effectively uses a tour format to showcase the facility's atmosphere.
Demonstrates the service (adjustments) to provide social proof.

curiosityhandheld rawslow deliberate#familywellness#pediatricchiropractor

Hook

6/10

Viral

4/10

Views1.3K

Likes44

Analysis

Execution Elements

Visual Style

handheld raw

natural

Audio Design

emotional

none

The Hook

curiosity

Establishes immediate authority and location

Setting

indoor office

signage, treatment table, posters

Structure Analysis

16 shots

Hook

Introduces the topic and the practitioner in a relatable setting.

00:00 - 00:041 SHOT

100:00

medium close-upeye-levelstatic

Establishes personal connection.

Camera

static

Action

Creator speaking directly to camera inside a car.

Audio

Voiceover begins.

Reveal

Provides a visual tour of the facility to establish credibility and atmosphere.

00:04 - 00:228 SHOTS

200:04

wide shoteye-levelstatic

Establishes location.

Camera

static

Action

Exterior shot of the chiropractic office building.

Audio

Ambient audio.

hard-cut

300:06

medium shoteye-levelstatic

Establishes brand identity.

Camera

static

Action

Interior shot of the waiting area sign.

Audio

Voiceover continues.

hard-cut

400:08

medium shoteye-levelstatic

Shows welcoming environment.

Camera

static

Action

Interior shot of the front desk area.

Audio

Voiceover continues.

hard-cut

500:12

medium shoteye-levelstatic

Shows comfort.

Camera

static

Action

Interior shot of a waiting chair by a window.

Audio

Voiceover continues.

hard-cut

600:14

medium shoteye-levelstatic

Shows family-friendly amenities.

Camera

static

Action

Interior shot of a changing table.

Audio

Voiceover continues.

hard-cut

700:15

medium shoteye-levelpan

Educational context.

Camera

pan right

Action

Interior shot of wall posters detailing benefits.

Audio

Voiceover continues.

hard-cut

800:18

medium shoteye-levelpan

Shows relaxing space.

Camera

pan left

Action

Interior shot of a seating area.

Audio

Voiceover continues.

hard-cut

900:20

wide shoteye-levelstatic

Shows professional space.

Camera

static

Action

Wide shot of the treatment room.

Audio

Voiceover continues.

Proof

Demonstrates the actual chiropractic care and the gentle, holistic approach.

00:22 - 00:435 SHOTS

1000:22

medium shoteye-levelstatic

Demonstrates care.

Camera

static

Action

Dr. Leah adjusting a patient's neck.

Audio

Voiceover continues.

hard-cut

1100:25

medium shoteye-levelstatic

Shows communication.

Camera

static

Action

Dr. Leah talking to the patient.

Audio

Voiceover continues.

hard-cut

1200:27

medium shoteye-levelstatic

Demonstrates technique.

Camera

static

Action

Dr. Leah adjusting the patient's torso.

Audio

Voiceover continues.

hard-cut

1300:31

medium shoteye-levelstatic

Demonstrates technique.

Camera

static

Action

Dr. Leah adjusting the patient's leg/hip.

Audio

Voiceover continues.

hard-cut

1400:39

medium shoteye-levelstatic

Demonstrates technique.

Camera

static

Action

Dr. Leah adjusting the patient's knee.

Audio

Voiceover continues.

CTA

Summarizes the mission and encourages local engagement.

00:43 - 00:492 SHOTS

1500:43

medium shoteye-levelstatic

Final message.

Camera

static

Action

Dr. Leah talking and gesturing.

Audio

Voiceover continues.

hard-cut

1600:47

medium shoteye-levelstatic

Final visual.

Camera

static

Action

Dr. Leah standing, patient lying on table.

Audio

Voiceover ends.

Script

Full screenplay with dialogue and action

210 words

16 shots

4 beats

Screenplay

4 PAGES

Screenplay

You shouldn’t have to wait until you’re in pain to prioritize your health. 🤍 At Compass Chiropractic, Dr. Leah is passionate about whole-family wellness, and it shows in everything she does. She focuses on: ✔️ Pregnancy support + balanced pelvis for smoother births ✔️ Postpartum recovery + nervous system regulation ✔️ Gentle newborn + pediatric care ✔️ Supporting kids as they grow and develop It really isn’t just about adjustments. It’s about helping your body function the way it was designed to! If you’re local and looking for holistic chiropractic care in Allentown PA, Compass Chiropractic and Family Wellness is the place to go! #familywellness #pediatricchiropractor #pregnancycare #hollistichealth #nervoussystemhealth

Page

1 / 4

by mgraemedia

INT./EXT. — HOOK

Introduces the topic and the practitioner in a relatable setting.

Creator speaking directly to camera inside a car.

[00:00]

ON-SCREEN TEXT

(CAPTION)

Benefits of Chiropractic Care

[on-screen text]

[00:02]

(CAPTION)

COMPASS CHIROPRACTIC ALLENTOWN, PA

[on-screen text]

[00:00]

HOST

We're headed to Compass Chiropractic in Allentown, Pennsylvania to get an adjustment.

INT./EXT. — REVEAL

Provides a visual tour of the facility to establish credibility and atmosphere.

Exterior shot of the chiropractic office building.

[00:04]

ON-SCREEN TEXT

(CAPTION)

COMPASS CHIROPRACTIC AND FAMILY WELLNESS 610-880-7004

[on-screen text]

[00:04]

HOST

(V.O.)

When you first arrive at Compass Chiropractic, you instantly feel welcomed into the space that she has created.

Interior shot of the waiting area sign.

4 Beats · 16 ShotsSuperdirector.appEN

Screenplay

Page

2 / 4

[00:07]

ON-SCREEN TEXT

(CAPTION)

COMPASS CHIROPRACTIC AND FAMILY WELLNESS EST. DECEMBER 2024

[on-screen text]

[00:07]

HOST

(V.O.)

It doesn't feel clinical or cold. It feels calm, intentional, and family-centered.

Interior shot of the front desk area.

[00:09]

ON-SCREEN TEXT

(CAPTION)

Ask About Gift Cards & Memberships

[on-screen text]

[00:09]

HOST

(V.O.)

She even has a private space for moms to nurse and change their babies.

Interior shot of a waiting chair by a window.

[00:13]

HOST

(V.O.)

This just shows how much she cares about the whole experience and making people feel comfortable.

Interior shot of a changing table.

Interior shot of wall posters detailing benefits.

[medium shot, pan]

[00:16]

ON-SCREEN TEXT

(CAPTION)

BENEFITS OF CHIROPRACTIC CARE FOR PEDIATRICS

[on-screen text]

[00:16]

(CAPTION)

BENEFITS OF CHIROPRACTIC CARE FOR PREGNANCY

[on-screen text]

4 Beats · 16 ShotsSuperdirector.appEN

Screenplay

Page

3 / 4

[00:16]

HOST

(V.O.)

Dr. Leah takes a holistic approach and focuses on wellness for the whole family.

Interior shot of a seating area.

[medium shot, pan]

[00:18]

ON-SCREEN TEXT

(CAPTION)

BENEFITS OF CHIROPRACTIC CARE FOR NERVOUS SYSTEM

[on-screen text]

[00:18]

HOST

(V.O.)

What I really love though is that she focuses on balancing your nervous system and helping your body function the way that it was designed to.

Wide shot of the treatment room.

[00:21]

HOST

(V.O.)

I've learned that chiropractic care isn't just about relieving pain, but it's about supporting better sleep, improving digestion, having a smoother pregnancy, easier transitions in postpartum, and helping children regulate and thrive.

INT./EXT. — PROOF

Demonstrates the actual chiropractic care and the gentle, holistic approach.

Dr. Leah adjusting a patient's neck.

Dr. Leah talking to the patient.

Dr. Leah adjusting the patient's torso.

Dr. Leah adjusting the patient's leg/hip.

4 Beats · 16 ShotsSuperdirector.appEN

Screenplay

Page

4 / 4

Dr. Leah adjusting the patient's knee.

INT./EXT. — CTA

Summarizes the mission and encourages local engagement.

Dr. Leah talking and gesturing.

[00:43]

HOST

(V.O.)

It's very clear that Dr. Leah's focus is to help families step into their God-given potential through chiropractic care.

Dr. Leah standing, patient lying on table.

— THE END —

4 Beats · 16 ShotsSuperdirector.appEN

Transcript

Narration

210 words

17 segments

Benefits of Chiropractic Care

COMPASS CHIROPRACTIC ALLENTOWN, PA

We're headed to Compass Chiropractic in Allentown, Pennsylvania to get an adjustment.

COMPASS CHIROPRACTIC AND FAMILY WELLNESS 610-880-7004

When you first arrive at Compass Chiropractic, you instantly feel welcomed into the space that she has created.

Creator Anatomy

Explore the creator page behind this analysis.

Mary Grace🌻

@mgraemedia on instagram • 1605 followers

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