INSTAGRAM@juliabroome

FEBRUARY CONTENT PLAN 🧚🏼‍♀️💌📱 use this as a guide to plan out your content (you should be planning out ALL of your pillars, ideas, hooks + stories every single day) no matter what planner you use!! + in the spirit of love month, I would loveee to help you plan yours 🥰 so PLEASE lmk if you want help coming up with a strategy or content plan for your page🧚🏼‍♀️🤍

Alternating between talking head and screen recording keeps retention high
Providing 'free' value (lists of ideas) builds trust before the soft sell
Using a specific app as the 'hero' makes the advice actionable

urgencystatic tripodmoderate informativeTalking Head

Hook

8/10

Viral

6/10

Views160.9K

Likes7.5K

Analysis

Execution Elements

Visual Style

static tripod

soft natural front

Audio Design

energy driver

interface sound cues

The Hook

urgency

Immediate call to action ('Wake up')

Setting

indoor home office

smartphone, gold jewelry, red dress

Structure Analysis

19 shots

Hook

Establishes urgency and the premise of planning content for the new month.

00:00 - 00:081 SHOT

100:00

medium close-upeye-levelstatic

Establish connection and urgency immediately.

Camera

static

Action

Speaker addresses camera directly, holding phone. Text overlay 'February Content Plan' appears. She gestures with hands to emphasize 'wake up' and 'second month'.

Audio

Clear direct-to-camera dialogue; music fades in.

Problem

Shows a complex 'advanced' schedule to illustrate the goal of balanced content pillars.

00:08 - 00:173 SHOTS

200:08

close-upeye-levelstatic

Visual proof of the concept being explained.

Camera

static

Action

Screen recording of 'Workhorse Planner' app showing a weekly overview with color-coded content pillars.

Audio

Voiceover continues explaining content balance.

cutaway

300:13

medium close-upeye-levelstatic

Re-establish connection before next graphic.

Camera

static

Action

Speaker returns to screen, gesturing with a small white object in hand.

Audio

Dialogue continues.

hard-cut

400:14

close-upeye-levelstatic

Provide detailed value/information.

Camera

static

Action

Graphic overlay showing a schedule breakdown by day, platform, and content type.

Audio

Voiceover explaining the schedule.

Build

Offers specific February-themed content pillars as inspiration.

00:17 - 00:252 SHOTS

500:17

medium close-upeye-levelstatic

Engagement bait (ask for comments).

Camera

static

Action

Speaker talks about beginner vs intermediate levels. She gestures towards the camera.

Audio

Dialogue asking for engagement.

hard-cut

600:23

close-upeye-levelstatic

Provide specific, actionable inspiration.

Camera

static

Action

Graphic showing colorful bubbles with specific content pillar ideas like 'reclaiming your girlhood'.

Audio

Voiceover suggesting themes.

Solution

Demonstrates the 'Workhorse Planner' app workflow for organizing ideas.

00:25 - 00:514 SHOTS

700:25

medium close-upeye-levelstatic

Transition from 'what' to 'how'.

Camera

static

Action

Speaker returns, pointing at phone/camera, transitioning to the planning phase explanation.

Audio

Dialogue shifts to 'how-to' phase.

hard-cut

800:34

close-upeye-levelstatic

Demo the app's functionality.

Camera

static

Action

Screen recording of app: typing 'Dream founder hobbies' into a list and adding an image.

Audio

Voiceover instructions; interface SFX.

cutaway

900:41

medium close-upeye-levelstatic

Build trust by not being overly salesy.

Camera

static

Action

Speaker reassures viewers they don't need the specific app, just a system.

Audio

Dialogue offering inclusivity.

hard-cut

1000:46

close-upeye-levelstatic

Show ease of use.

Camera

static

Action

Screen recording: clicking 'Assign to Day' and choosing a date on the calendar.

Audio

Voiceover instructions; interface SFX.

Proof

Addresses viewers with 'writer's block' by showing the pre-loaded idea bank as evidence of ease.

00:51 - 01:145 SHOTS

1100:51

medium close-upeye-levelstatic

Empathy and problem identification.

Camera

static

Action

Speaker addresses 'running on empty' pain point. Holds phone up to show screen.

Audio

Dialogue addressing pain point.

hard-cut

1200:58

close-upeye-levelstatic

Showcase the 'killer feature' (done-for-you ideas).

Camera

static

Action

Screen recording scrolling through a list of pre-made content ideas in the app.

Audio

Voiceover highlighting the feature.

cutaway

1301:02

medium close-upeye-levelstatic

Reinforce timeliness.

Camera

static

Action

Speaker mentions February specific updates.

Audio

Dialogue.

hard-cut

1401:05

close-upeye-levelstatic

Provide value to non-customers to maintain engagement.

Camera

static

Action

Static graphic list of 'February Content Ideas' for non-app users.

Audio

Voiceover offering free value.

cutaway

1501:09

medium close-upeye-levelstatic

Soft upsell.

Camera

static

Action

Speaker explains app users get access to everything.

Audio

Dialogue.

CTA

Finalizes the planning process with hooks and grid preview, encouraging action.

01:14 - 01:294 SHOTS

1601:14

close-upeye-levelstatic

Show another feature (hook bank).

Camera

static

Action

Screen recording: selecting a 'Hook' from a list.

Audio

Voiceover instructions.

cutaway

1701:18

medium close-upeye-levelstatic

Comprehensive advice.

Camera

static

Action

Speaker reminds to schedule stories.

Audio

Dialogue.

hard-cut

1801:20

close-upeye-levelstatic

Visual payoff (aesthetic grid).

Camera

static

Action

Screen recording: Adding a cover photo and viewing the grid planner.

Audio

Voiceover pay-off.

cutaway

1901:25

medium close-upeye-levelstatic

Final connection and CTA.

Camera

static

Action

Speaker signs off, offering help. Waving hand.

Audio

Closing dialogue; music fades out.

Script

Full screenplay with dialogue and action

366 words

19 shots

6 beats

Screenplay

5 PAGES

Screenplay

FEBRUARY CONTENT PLAN 🧚🏼‍♀️💌📱 use this as a guide to plan out your content (you should be planning out ALL of your pillars, ideas, hooks + stories every single day) no matter what planner you use!! + in the spirit of love month, I would loveee to help you plan yours 🥰 so PLEASE lmk if you want help coming up with a strategy or content plan for your page🧚🏼‍♀️🤍

Page

1 / 5

by juliabroome

INT./EXT. — HOOK

Establishes urgency and the premise of planning content for the new month.

Speaker addresses camera directly, holding phone. Text overlay 'February Content Plan' appears. She gestures with hands to emphasize 'wake up' and 'second month'.

[00:00]

ON-SCREEN TEXT

(CAPTION)

February Content Plan

[on-screen text]

[00:00]

JULIA BROOME

Wake up, it's February 1st and we are planning your content.

[00:03]

Now it's the second month of the year.

[00:04]

So if you weren't consistent last month, we are getting it together.

[00:07]

We wanna make sure that your content formats and your content pillars are properly balanced out so that you can actually grow.

INT./EXT. — PROBLEM

Shows a complex 'advanced' schedule to illustrate the goal of balanced content pillars.

Screen recording of 'Workhorse Planner' app showing a weekly overview with color-coded content pillars.

Speaker returns to screen, gesturing with a small white object in hand.

6 Beats · 19 ShotsSuperdirector.appEN

Screenplay

Page

2 / 5

[00:13]

JULIA BROOME

So use this as a guide and this is more of an advanced schedule.

Graphic overlay showing a schedule breakdown by day, platform, and content type.

INT./EXT. — BUILD

Offers specific February-themed content pillars as inspiration.

Speaker talks about beginner vs intermediate levels. She gestures towards the camera.

[00:17]

JULIA BROOME

So if you want a beginner or intermediate, just let me know below.

[00:20]

And if you're planning on adding a February themed content pillar this month, may I suggest one of these?

Graphic showing colorful bubbles with specific content pillar ideas like 'reclaiming your girlhood'.

INT./EXT. — SOLUTION

Demonstrates the 'Workhorse Planner' app workflow for organizing ideas.

Speaker returns, pointing at phone/camera, transitioning to the planning phase explanation.

[00:25]

JULIA BROOME

Now we can move on to planning our content.

[00:27]

I know you already know that I'm going to give you content ideas.

6 Beats · 19 ShotsSuperdirector.appEN

Screenplay

Page

3 / 5

[00:30]

JULIA BROOME

But let's just say that you have a few ideas of your own that you want to implement this month.

Screen recording of app: typing 'Dream founder hobbies' into a list and adding an image.

[00:34]

JULIA BROOME

I want you to go into each content pillar and write out your idea directly in there or link the inspo or attach the inspo photo.

Speaker reassures viewers they don't need the specific app, just a system.

[00:41]

JULIA BROOME

And if you don't use the Workhorse app, that's okay. Just make sure that you have a system.

[00:45]

Now what we can do is click assign to day and schedule your content idea directly within each content pillar.

Screen recording: clicking 'Assign to Day' and choosing a date on the calendar.

INT./EXT. — PROOF

Addresses viewers with 'writer's block' by showing the pre-loaded idea bank as evidence of ease.

Speaker addresses 'running on empty' pain point. Holds phone up to show screen.

[00:51]

JULIA BROOME

And obviously you can do that for the rest of the week, but if you are running on empty and you don't have content ideas, you know I have you.

6 Beats · 19 ShotsSuperdirector.appEN

Screenplay

Page

4 / 5

[00:57]

JULIA BROOME

Just go in and hit the browse ideas button. Also, there are a bunch more added for February specifically.

Screen recording scrolling through a list of pre-made content ideas in the app.

Speaker mentions February specific updates.

[01:03]

JULIA BROOME

I don't want anyone who's not using the app to feel too left out, so I'm going to pop up a few content ideas.

Static graphic list of 'February Content Ideas' for non-app users.

[01:08]

JULIA BROOME

But Workhorse app users do get access to all of February's content ideas.

Speaker explains app users get access to everything.

[01:13]

JULIA BROOME

We're almost completely done.

INT./EXT. — CTA

Finalizes the planning process with hooks and grid preview, encouraging action.

Screen recording: selecting a 'Hook' from a list.

[01:14]

JULIA BROOME

All you need to do is scroll through the hook bank and select your hook.

Speaker reminds to schedule stories.

[01:18]

JULIA BROOME

Make sure that your Instagram stories are all scheduled and then add in your cover photo.

6 Beats · 19 ShotsSuperdirector.appEN

Screenplay

Page

5 / 5

Screen recording: Adding a cover photo and viewing the grid planner.

[01:22]

JULIA BROOME

Once you're done, you can hit your grid planner and see your aesthetic for the rest of the week.

Speaker signs off, offering help. Waving hand.

[01:26]

JULIA BROOME

Even if you're not using the app, I am fully here to help you out. Plan your content.

— THE END —

6 Beats · 19 ShotsSuperdirector.appEN

Transcript

Monologue

366 words

23 segments

February Content Plan

Wake up, it's February 1st and we are planning your content.

Now it's the second month of the year.

So if you weren't consistent last month, we are getting it together.

We wanna make sure that your content formats and your content pillars are properly balanced out so that you can actually grow.

Creator Anatomy

Explore the creator page behind this analysis.

Julia Broome

@juliabroome on instagram • 318795 followers

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