I wish I’d realised sooner that we’re not playing the same game. We all do it - compare ourselves to others in our industry, sure… but also to Instagram gurus and marketing coaches whose entire business model is growth and/or content itself. Because here’s the thing about those “I did it, you can too” accounts: At first? They’re motivating. Inspiring even. You think: “If they can do it, so can I.” But then you try it. And it doesn’t work the same way. And suddenly that inspiration turns into something else. You start questioning yourself. Second-guessing your content. Wondering what you’re doing wrong. But here’s what I finally realised: Their journey isn’t your journey. Their audience came to learn about growth. Your audience? They don’t care how to grow on Instagram. They care about: ✅Do I want this? ✅Do I trust you? ✅Is this for me? So when you try to copy what worked for them… You’re not building YOUR business.You’re building a watered-down version of theirs. The accounts that actually help? They don’t say “do what I did.” They say “let’s figure out what works for YOU.” Your business.Your voice.Your audience. That’s not a formula you can copy. That’s strategy. I see this every week. Founders second-guessing themselves, copying strategies that were never built for them. It’s exhausting watching brilliant businesses dim themselves down because they’re looking at the wrong scoreboard. Save this… because it’ll stop you second-guessing your content every week. You’re doing great 💛

The 100 Connection challenge Ep.3 Documenting the process of building connections - in 100 working days, I’m reaching out to one person every single day. People who can help me to achieve my goals. Potential clients, dream collaborators, brands I want to work with, people who feel completely out of my league. This series is about behind-the-scenes of my outreach, visibility, and actually trying to get in front of the right people. If we haven’t met yet - Hi, I’m Kati, Reels videographer & video strategist for founder-led creative brands. If you’re trying to grow your business through networking, pitching brands, and showing up consistently with video… follow along 💛

@kmcksocial • instagram

Noticed a few new faces around here 👋 so a little re-intro felt right. Thank you so much for being here and following along. Don’t be shy, come and say hi in the comments 👋 #videoforbusiness #videocontentcreator #meetthesocialpro #mobilevideographer

@kmcksocial • instagram

Something I don’t think we talk about enough... Making one short video means showing up as (at least) six completely different people. And most of us are doing it in between client calls, emails, school runs, and everything else that comes with actually running a business and being a parent. Here’s who I have to be every single time 👇 The Strategist What’s the point of this video? Who needs to see it? What do I want it to do for my business? The Scriptwriter Making the message crystal clear, and delivering it in a way that sounds natural, engaging, and true to you. The Videographer Location, light, background. Does this feel right? Making sure the message is instantly clear visually and the footage feels good enough to hold attention The Presenter Be natural. Be yourself. Forget the camera is there. (the camera is always there) The Editor Turns 23 takes into 15 seconds. Fixes the audio. Has a little moment. Exports. The Copywriter Because the video is done but apparently there’s still more to do.🫠 And then you come back and do it all again next week. If video has ever felt overwhelming, this is probably why. It’s not that you’re doing it wrong. It’s that you’re doing a LOT. Save this for the next time you wonder why it takes so long. 🤍 Which role do you find hardest? I’d love to know... My least favourite is writing captions 😅 #videomarketing #reelsstrategy #videocontentcreation

@kmcksocial • instagram

And just like that it’s Easter holidays! You know when it feels like: Half-term → reset Back-to-routine → starting to gain momentum Easter → back in square 1 again Bracing myself for two weeks of juggle… Week one’s looking relatively manageable - older two in camps, youngest in nursery for three days. So I’m working. Week two? All three boys home and I haven’t planned a single thing. Well, we’ll see how this goes 😅 Wishing you calm vibes however your Easter looks 🐣 #workingmumproblems #femalebusinessowners #mobilevideographer

@kmcksocial • instagram