cinematic
natural
emotional
none
visual surprise
Cinematic golden hour landscape establishes high production value
outdoor area
camera, traditional basket, cooking pot, glass shards
Establishes the setting and brand partnership with a cinematic landscape shot.
Introduces the theme of connection to home and the desire for young people to explore their roots.
Explains the Storytelling Clubs initiative and the skills being taught.
Shows the emotional impact of the program through close-ups of the participants and their work.
Connects the program to the broader partnership and concludes with a community-focused message.
Full screenplay with dialogue and action
PAID CONTENT FOR DE BEERS
I love being able to express my connection to my home.
BEETSHA BOTSWANA
And I want young people here to explore their connections to where they come from.
Our Storytelling Clubs bring together 95 young people across six cohorts
Explore the creator page behind this analysis.
National Geographic
@natgeo on instagram • 269.5M followers
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