From stories shaped across generations, to diamonds formed beneath the Kalahari Desert, this region is defined by what endures. Through the Okavango Eternal partnership between @debeersgroup and National Geographic, Storytelling Clubs are equipping young people with creative tools and photography skills, empowering them to preserve the stories of the Okavango Delta in their own voices.
- Cinematic documentary style creates a strong emotional connection
- Warm, natural lighting enhances the storytelling and setting
- Effective use of close-ups to highlight individual stories and emotions
Execution Elements
Visual Style
cinematic
natural
Audio Design
emotional
none
The Hook
visual surprise
Cinematic golden hour landscape establishes high production value
Setting
outdoor area
camera, traditional basket, cooking pot, glass shards
Structure Analysis
Hook
Establishes the setting and brand partnership with a cinematic landscape shot.
Problem
Introduces the theme of connection to home and the desire for young people to explore their roots.
Solution
Explains the Storytelling Clubs initiative and the skills being taught.
Proof
Shows the emotional impact of the program through close-ups of the participants and their work.
CTA
Connects the program to the broader partnership and concludes with a community-focused message.
Script
Full screenplay with dialogue and action
Screenplay
4 PAGESTranscript
MonologuePAID CONTENT FOR DE BEERS
I love being able to express my connection to my home.
BEETSHA BOTSWANA
And I want young people here to explore their connections to where they come from.
Our Storytelling Clubs bring together 95 young people across six cohorts
Creator Anatomy
Explore the creator page behind this analysis.
National Geographic
@natgeo on instagram • 269.5M followers
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