INSTAGRAM@samanthapotterhome

$107 for a 12’ washable runner. Excuse meeeeeee. She’s on sale right now which makes the price so good. You know what else is so good?! The pattern, colour, and washability 😍😍😍. This beauty comes in tons of sizes - all priced equally as well. Want the links?? Comment SHOP I’ll send them right over. Thank goodness @amyepeters had me over so I could swoon over hers before pulling the trigger 😍😍

Price-first hooks are highly effective for home decor content
Combining unboxing with a final 'styled' reveal provides a complete narrative
Rapid cuts of product details help maintain viewer retention

curiositycasual vlogmatch to musicTalking Head

Hook

7/10

Viral

5/10

Views10.5K

Likes190

Analysis

Execution Elements

Visual Style

casual vlog

natural

Audio Design

emotional

none

The Hook

curiosity

Immediate price reveal creates value proposition

Setting

home interior

rug runner, plastic packaging

Structure Analysis

6 shots

Hook

Establishes the product value and hooks the viewer with a price reveal.

00:00 - 00:061 SHOT

100:00

wide shoteye-levelstatic

Establishes the scene and the product context immediately.

Camera

static

Action

Creator kneels on floor, unboxing the rug runner in a kitchen.

Audio

Voiceover narration begins.

Reveal

Shows the product pattern and texture to build visual interest.

00:06 - 00:102 SHOTS

200:06

medium shoteye-levelhandheld

Provides a clear view of the product design.

Camera

handheld subtle drift

Action

Creator holds up the rug to show the pattern.

Audio

Voiceover continues.

hard-cut

300:09

close-upeye-levelhandheld

Highlights the visual detail of the product.

Camera

handheld subtle drift

Action

Extreme close-up of the rug pattern.

Audio

Voiceover continues.

Solution

Demonstrates the product in use by rolling it out in the kitchen.

00:10 - 00:231 SHOT

400:10

wide shoteye-levelstatic

Demonstrates the ease of use and final placement.

Camera

static

Action

Creator rolls out the rug across the kitchen floor.

Audio

Voiceover continues.

Proof

Provides close-up visual evidence of quality and design.

00:23 - 00:271 SHOT

500:23

4 cuts

close-upeye-levelhandheld

Builds aesthetic appeal through quick visual details.

Camera

handheld subtle drift

Action

Rapid montage of close-up shots showing rug texture and placement.

Audio

Voiceover continues.

CTA

Displays the final result and prompts the viewer to comment for links.

00:27 - 00:311 SHOT

600:27

wide shoteye-levelstatic

Shows the final transformation of the space.

Camera

static

Action

Final wide shot of the kitchen with the rug in place.

Audio

Voiceover concludes.

Script

Beat-by-beat script with lyric and action cues

85 words

6 shots

5 beats

Screenplay

2 PAGES

Screenplay

$107 for a 12’ washable runner. Excuse meeeeeee. She’s on sale right now which makes the price so good. You know what else is so good?! The pattern, colour, and washability 😍😍😍. This beauty comes in tons of sizes - all priced equally as well. Want the links?? Comment SHOP I’ll send them right over. Thank goodness @amyepeters had me over so I could swoon over hers before pulling the trigger 😍😍

Page

1 / 2

by samanthapotterhome

INT./EXT. — HOOK

Establishes the product value and hooks the viewer with a price reveal.

Creator kneels on floor, unboxing the rug runner in a kitchen.

[00:00]

ON-SCREEN TEXT

(CAPTION)

Unbox My $107 CAD Washable Kitchen Runner

[on-screen text]

[00:00]

HOST

My friend Amy has this rug in her living room and I fell in love with it and it's a washable rug so I ordered it as my kitchen runner.

INT./EXT. — REVEAL

Shows the product pattern and texture to build visual interest.

Creator holds up the rug to show the pattern.

[medium shot, handheld]

[00:06]

HOST

I think it's going to add a ton of warmth into this space.

Extreme close-up of the rug pattern.

[close-up, handheld]

[00:09]

HOST

Look at how pretty this is.

5 Beats · 6 ShotsSuperdirector.appEN

Screenplay

Page

2 / 2

INT./EXT. — SOLUTION

Demonstrates the product in use by rolling it out in the kitchen.

Creator rolls out the rug across the kitchen floor.

[00:11]

HOST

I love it already.

[00:13]

LYRICS

(TRACK)

I'm not a saint, but I'm not a sinner

[00:17]

HOST

Beautiful.

[00:19]

Flatten it out.

[00:21]

It's so pretty.

INT./EXT. — PROOF

Provides close-up visual evidence of quality and design.

Rapid montage of close-up shots showing rug texture and placement.

[close-up, handheld]

[00:26]

LYRICS

(TRACK)

I'm not a saint, but I'm not a sinner

Final wide shot of the kitchen with the rug in place.

— THE END —

5 Beats · 6 ShotsSuperdirector.appEN

Transcript

Monologue

85 words

10 segments

Unbox My $107 CAD Washable Kitchen Runner

My friend Amy has this rug in her living room and I fell in love with it and it's a washable rug so I ordered it as my kitchen runner.

I think it's going to add a ton of warmth into this space.

Look at how pretty this is.

I love it already.

Creator Anatomy

Explore the creator page behind this analysis.

Samantha Potter

@samanthapotterhome on instagram • 109480 followers

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@samanthapotterhome • instagram

👀 just call me the home decor hunter. This week I found you some of the cutest finds I’ve seen in a while and I cannnnnnot wait to show you how to decorate with them. Like the bunnies. Excuse me!!! As always, comment SHOP and I’ll send the links right to your inbox 🫶🏻

@samanthapotterhome • instagram

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